Marketing
What’s this about blockchains?
The opportunities for agriculture and farming are amazing. It’s time to get learning
How we market today
Smart young Millennials are bringing an incredible new level of intelligence and energy to commodity marketing on a growing number of Canada’s farms. But not on all
Benchmark your marketing
How good are you at marketing? Or maybe more to the point, how bad are you?
Editor’s Note: The way we think about markets
As new crops of young farmers help fill their families’ bins this year, will it be agronomic skill that decides if they succeed, or the farm’s asset strength? Or will it be marketing?
Taking on the market
Options, futures or forward contracts? Two farmers search for sustainable income
Why you should be on social media
... it isn’t the reason you think
Got what it takes?
Cutting out the ‘middleman’ sounds like an obvious way to increase farm profitability. And sometimes, that’s exactly how it works out
Corteva, huh?
Bryce Eger’s job is to get Canada’s farmers to react as positively to the new Corteva name as they do to the biggest brands in agriculture. Is that even possible?
Step two
After you survive the startup, it takes a whole different set of skills to keep a value-add business growing
Making sure you get paid
Recent changes to the marketing system have prompted the entrance of new players, so it’s worth a refresher on who guarantees payment for grain, and for how long