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Tom Button is editor of Country Guide magazine.
Opinion

Editor’s Note: The way I read Country Guide

Today’s farmers are making history. Arguably, agriculture is evolving faster now than ever before, and all of us are aware of what a privilege it is to be along for the ride

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With roots the go back before 1900, Country Guide is among the oldest magazines in Canada, and partly because of this, and even more because talking to farmers is what the Guide has always been about, it may not surprise you as much as it surprised me when I got here that we get contacted […] Read more
Tom Button is editor of Country Guide magazine.
Guide Business, Opinion

Editor’s Note: Our greatest risk

The defining events of 2018 may have been the things that didn’t happen, like ripping up NAFTA or pulling the plug on ethanol supports. That’s not how it’s going to be in 2019

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Our January 2019 issue of Country Guide, like our issues all through 2018, is full of good news. Has there ever been a time when farmers have felt so capable of withstanding weather and marketplace shocks that would have had them spinning in other decades? And has there ever been a time when farmers have […] Read more
Tom Button is editor of Country Guide magazine.
Guide Business, Opinion

Editor’s Note: Be it resolved…

We’re heading into another meeting season, and here’s a topic that’s actually worth making a resolution out of and standing up to move. Clearly, there won’t be progress if you don’t

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Obviously, you don’t have to get very far away from the farm to lose sight of the fact that the real energy that’s driving agriculture isn’t some GMO breakthrough, or some new chemical innovation or even some amazingly brilliant bit of electronic engineering. Nor is it the price of grain, or the value of the […] Read more
Tom Button is editor of Country Guide magazine.
Guide Business, Opinion

Editor’s Note: In 2018, we know what really works

Who thinks of financial management when we have those road-trip discussions about which innovations should get how much credit for making today’s agriculture so great?

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If it was a scientific technology that was adding as much capability to today’s farms as effective financial management, we’d all be quick to sing it’s praises. We’d also have a pretty clear sense of how much value it was adding to the farm. It’s an interesting exercise to think about it in terms of […] Read more
Tom Button is editor of Country Guide magazine.
Marketing, Opinion

Editor’s Note: The way we think about markets

As new crops of young farmers help fill their families’ bins this year, will it be agronomic skill that decides if they succeed, or the farm’s asset strength? Or will it be marketing?

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All of us complain about our memories, I’m told. None of us complain about our common sense. At least, I think that’s how it goes. We aren’t always as humble as experience tells us we should be about our mental judgments or our mental aptitudes, and for good reason. We can sound awfully good when […] Read more
The opportunity is to expand the size and scope and scale of the business,” says Canadian lead Bryce Eger. “That’s why we exist.”
Guide Business, Marketing

Corteva, huh?

Bryce Eger’s job is to get Canada’s farmers to react as positively to the new Corteva name as they do to the biggest brands in agriculture. Is that even possible?

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The question is, should you care? The global merger of Dow and DuPont means that some of the most famous names in farm history are getting roped together under an entirely unknown name — “Corteva.” And somehow, all of us in agriculture are supposed to be persuaded to not only learn the new name, but […] Read more
Tom Button is editor of Country Guide magazine.
Opinion

Editor’s Note: Six ingredients of an ideal farm successor

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Several articles in our May/June issue of Country Guide examine what may be the toughest question of all. Does your farm’s next generation have what it’s going to take to succeed in 2050? Fortunately, science can help. I’ve suggested before in this space that as farms continue their likely evolution in asset value and in […] Read more
Tom Button is editor of Country Guide magazine.
Opinion

Editor’s Note: The right way to end the winter

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It wasn’t a phone call that I had expected to get. The caller wasn’t from what you’d call our target audience. But then, he had been good enough to call, and after all, he did have a point. The call actually came from a Home Hardware franchisee who had taken over a small-town store not […] Read more

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