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Are you wagging your finger? Are you defensively crossing your arms? Are you avoiding eye contact? These set off a fight-or-flight response in the other person.
Guide Business, Management

Tough talk

How to respond to questions you don’t want to answer

By
In the age of social media, consumers are feeling empowered to ask more and more questions, which means that answering questions about farm practices has become another “to-do” on your already supercharged list. Farmers not only play an important role in the food conversation, they can be said to have a duty to participate in […] Read more
General

Six steps to better consumer conversations

By
The science is worth learning. Gaining knowledge about why consumers behave the way they do and make the decisions they do is essential to building constructive, forward-thinking dialogue, engaging in artful and “value-added” arguments, and educating and influencing your audience. One way to gain insight into how the human brain processes information is by exploring[...]
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For farmers, social media is more than just a platform to “agvocate.
Guide Business, Marketing

Why you should be on social media

... it isn’t the reason you think

By
Technology is ubiquitous on today’s farms, and your social life is no exception. Social media sites like Facebook, Twitter and Instagram allow farmers to share their stories, engage and educate consumers, and connect with and learn from others in their industry around the world. While some current research does point to the pitfalls of social[...]
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Creekside Hothouse: Bringing big taste to tomatoes

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