Kelly Dobson has coached farmers since 2017 through his company, LeaderShift, and through the National Farm Leadership Program. He’s also a farmer on a fourth-generation farm at Fairfax, Manitoba.

Is it time to get a farm management coach?

[The Rent Shake-Up: Leadership] If you've considered this question, Kelly Dobson says, “Congratulations, you’ve self-identified as a leader.”

Reading Time: 4 minutes Let’s say that you have a good sense of what success would look like for you and you’re pretty sure you’re made of the stuff it will take to achieve it, but it’s just not happening. Could a coach help? Kelly Dobson describes himself as a “professional capital ‘C’ Coach with a graduate degree.” Coaching, […] Read more

Right for your farm too?

Reading Time: 3 minutes As more farms like Jackknife Creek Cattle & Land find success with their direct-to-consumer ventures, many experts believe it’s a good time for others to do the same. Food veteran Jo-Ann McArthur says Canada is ready and waiting. “Is it a good time? Absolutely,” she says. McArthur, president of Toronto-based Nourish Food Marketing, says now […] Read more


Farmer Coach: Reflections on year one

Farmer Coach: Reflections on year one

Reading Time: 2 minutes When Ryley Richards learned out about Farmer Coach, he signed up. So far, he says, it looks like a good choice. The 41-year-old manages his family farm an hour south of Regina along with father Rod and three full-time crew members, plus a few additional hands at busy times. Over the years, the farm has […] Read more

“What we will be in three, four, five years will be unrecognizable,” says APH’s Nelson Gibson.

If you really want it

Can Canada’s farmers launch better business ventures by following Nelson Gibson’s lead at APH?

Reading Time: 6 minutes Two minutes into the conversation, you begin to see the parallels between Nelson Gibson’s job and the job that more Canadian farmers see ahead for themselves. On the farm, that job is ahead partly because of how the land market is curtailing farm expansion plans, and partly too because of the new levels of equity […] Read more


“The next person is going to be different than who I am,” David Hansen says, who is convinced this is a good thing. “It wouldn’t make any sense to hire another me.”

Planning the pullback

[Better Advice] Learning from David Hansen’s graceful exit from Canterra Seeds

Reading Time: 7 minutes Note: On October 2, 2023, Canterra Seeds appointed Brent Derkatch as its new president and CEO. Derkatch has been working with Canterra since 2001, most recently as the director of the pedigreed seed business unit. When a key employee leaves your farm operation, how much notice is best? If they leave too abruptly, you might […] Read more

The constant input of farmers has been key to the program, which recently finished its third cohort of attendees.

Training fills the gaps between agriculture and technology

Program aims to match tech specialists with farmers and industry employers

Reading Time: 3 minutes Glacier FarmMedia – Say there’s trouble with the automated GIS and mapping features on the tractor, but you can’t find a tech with enough knowledge to offer help. It’s a simple example of the kind of employment gaps that keep farmers up at night, and that prevent their adoption of new technology, said the manager of an […] Read more


bacon

Inflation, interest rates, input costs catch up to meat sector

Canada's meat industry hits hard times

Reading Time: 4 minutes There’s been a torrent of bad news in the meat sector in the last two months. Tyson Foods reported its first quarterly loss since 2009; HyLife’s processing plant in Windom, Minn., declared bankruptcy; Smithfield Foods is closing 40 sow farms in Missouri; Olymel announced the permanent closure of its Vallée-Jonction hog plant in Quebec; and […] Read more

Tyler McNaughton and Sacha Bentall of Cutter Ranch see themselves mainly as producers but their marketing is providing a real stimulus to the operation. “We have room to grow,” says McNaughton.

Taking a direct mindset to farm marketing

Three winners at Outstanding Young Farmers share the insights that turned their ideas into successful businesses

Reading Time: 6 minutes More Canadian farmers are selling more of what they produce directly to consumers than ever before. Customers are keen to shop for locally made products and many are looking for agritourism experiences. While direct farm marketing has grown in popularity in recent times, it isn’t new to everybody. Some farmers have years of experience in […] Read more


“The brand is something that threads through everything your company does… it’s the core element that threads through the company and leads the success of the company.” – Elysia Vandenhurk.

Talking up the farm story

It’s called brand theory and it’s the cornerstone of marketing for businesses around the world. Now it turns out it works on the farm too

Reading Time: 8 minutes A brand isn’t a Nike swoosh. It’s what the Nike swoosh makes you think. On the farm, it isn’t a yellow deer jumping across a green background. It’s all the ideas — the thoughts, feelings and expectations — that that deer calls up. Few jobs are more studded with brands than farming. Farmers fill their […] Read more

“The first thing we do is lay out the communication strategy,” Lisa Jenereaux (standing on tractor) says. “We sit down and agree on the type of meetings we need to have, who needs to be at those meetings, and how long they should be.”

A plan for successful farm meetings

The Spurrs are driving even more growth and efficiency by continuing the family meetings that helped them get to a transition plan

Reading Time: 9 minutes The story gets repeated time and again. A farm family invests time and money in a professional farm advisor to help them sort out a transition plan and how to implement it. Finally, almost incredibly, after a series of family meetings that started out nervous but eventually get surprisingly productive, everybody gets on board with […] Read more