GFM Network News


The internet has made it more difficult than ever to separate what you should believe and what you should reject.

‘Learn to discern’ in the information age

Are you sure you’re wise enough to know what you can believe on the internet, and what you shouldn’t?

Reading Time: 5 minutes We are living in the Information Age. We’ve created more information in the past few years than in all of human history, says neuroscientist Dr. Daniel Levitin in his book, A Field Guide to Lies: Critical Thinking in the Information Age. In theory, the internet puts all this great material at our fingertips, but the […] Read more

GrainViz is a high-tech system that creates 3D maps of moisture levels within large steel bins.

Where it’s warm

AGCO’s GSI aims to make grain storage safer with on-farm medical technology

Reading Time: 5 minutes Here in the Great White North, we love to gripe about winter. But one of the advantages of our cold season is that it’s much easier and safer to store grain here than in parts of the world that have year-round warmth, where preventing spoilage of stored grain remains a challenge. I can remember hearing […] Read more


California-based Thor expects to begin truck production in 2019.

A jolt for heavy trucks

In contrast to the farm sector, electrification is making rapid gains in heavy trucks

Reading Time: 6 minutes Over the past several years, whenever Country Guide has tracked progress toward electrification in ag equipment, we’ve seen a stop-and-go process with manufacturers showing several new concept models one year, followed by little if anything the next. The contrast with the heavy truck sector is striking. There, we’re seeing a consistent and rapid march toward […] Read more

What’s this about blockchains?

The opportunities for agriculture and farming are amazing. It’s time to get learning

Reading Time: 10 minutes For over a decade, farmers have been told that a systems approach will bring greater efficiency to their farms. Quality assurance, nutrient management plans, environmental farm plans, big data, precision ag — they’ll all help increase efficiency and might even improve profitability. In the past six months, a new phrase has exploded into the business […] Read more


The next generation of famers is ready to lead and show their skills using technologies that create opportunities for improvement.

A farmer’s appetite for learning

Continuous improvement: The next generation of farmers is ready to lead

Reading Time: 3 minutes Today’s farmers are confident. They are finding their voices and they are finally becoming viewed as the powerhouses they are. Farmers are hungry to learn and they are also hungry to educate others. They are educating politicians, society and industry on the strength of their operations and on the economic contributions they make. Today’s farmers […] Read more

Many agricultural technology companies say the information they collect is the property of the farmer, but they don’t have transparent explanations as to what that actually means.

Our data road map

Is the ADT initiative in the U.S. the right way to put Canada’s farmers in control of their data too?

Reading Time: 5 minutes Canada is awash in agricultural data that’s not being used to its full potential by farmers, researchers, or the government. Now, work has begun to try and improve that situation. “There’s a lot of information that exists electronically, but we need to give farmers control of their data so they can use it and flow […] Read more


Industry moves toward allowing producers to share field data.

Practical data

Brands look to break down the barriers that prevent farmers from integrating big data across lines

Reading Time: 2 minutes When telematics and digital data gathering technologies began appearing as options on major brand equipment a decade or so ago, it was a world full of boundaries — between those digital program offerings, that is. Some brands decided early on to go down the path of proprietary systems. Buy a green tractor, pair it with […] Read more

For farmers, social media is more than just a platform to “agvocate.

Why you should be on social media

... it isn’t the reason you think

Reading Time: 4 minutes Technology is ubiquitous on today’s farms, and your social life is no exception. Social media sites like Facebook, Twitter and Instagram allow farmers to share their stories, engage and educate consumers, and connect with and learn from others in their industry around the world. While some current research does point to the pitfalls of social […] Read more


When it comes to data in the agricultural sector, privacy and access issues are potentially at odds.

It’s YOUR farm data

… but it’s the companies you deal with that are creating an income stream from it

Reading Time: 4 minutes Long before the social media scandal that rocked Facebook and bankrupted Cambridge Analytica, Kelly Bronson was looking into how data is collected, who uses it and how they are benefitting from it in Canada’s agri-food sector. “For a couple of years, I’ve been doing qualitative research into the social scientific aspect of data collection in […] Read more

AGCO’s Fendt brand won a Silver Innovations Award at Agritechnica for its all-electric e100 Vario, which has the capabilities of a 65-horsepower conventional tractor but shorter run time.

Re-energizing electric drive

Today’s concept tractors may never get beyond the prototype stage, but that isn’t going to stop electrification

Reading Time: 6 minutes It was one of those great opportunities that I savour. I was with two very senior executives from one of the full-line manufacturers, and we were having a casual and candid conversation over lunch. We were in a private dining room on the grounds of the Agritechnica machinery show in Germany. Eventually the conversation drifted […] Read more