GFM Network News


Many agricultural technology companies say the information they collect is the property of the farmer, but they don’t have transparent explanations as to what that actually means.

Our data road map

Is the ADT initiative in the U.S. the right way to put Canada’s farmers in control of their data too?

Canada is awash in agricultural data that’s not being used to its full potential by farmers, researchers, or the government. Now, work has begun to try and improve that situation. “There’s a lot of information that exists electronically, but we need to give farmers control of their data so they can use it and flow […] Read more

Industry moves toward allowing producers to share field data.

Practical data

Brands look to break down the barriers that prevent farmers from integrating big data across lines

When telematics and digital data gathering technologies began appearing as options on major brand equipment a decade or so ago, it was a world full of boundaries — between those digital program offerings, that is. Some brands decided early on to go down the path of proprietary systems. Buy a green tractor, pair it with […] Read more


For farmers, social media is more than just a platform to “agvocate.

Why you should be on social media

... it isn’t the reason you think

Technology is ubiquitous on today’s farms, and your social life is no exception. Social media sites like Facebook, Twitter and Instagram allow farmers to share their stories, engage and educate consumers, and connect with and learn from others in their industry around the world. While some current research does point to the pitfalls of social […] Read more

When it comes to data in the agricultural sector, privacy and access issues are potentially at odds.

It’s YOUR farm data

… but it’s the companies you deal with that are creating an income stream from it

Long before the social media scandal that rocked Facebook and bankrupted Cambridge Analytica, Kelly Bronson was looking into how data is collected, who uses it and how they are benefitting from it in Canada’s agri-food sector. “For a couple of years, I’ve been doing qualitative research into the social scientific aspect of data collection in […] Read more


AGCO’s Fendt brand won a Silver Innovations Award at Agritechnica for its all-electric e100 Vario, which has the capabilities of a 65-horsepower conventional tractor but shorter run time.

Re-energizing electric drive

Today’s concept tractors may never get beyond the prototype stage, but that isn’t going to stop electrification

It was one of those great opportunities that I savour. I was with two very senior executives from one of the full-line manufacturers, and we were having a casual and candid conversation over lunch. We were in a private dining room on the grounds of the Agritechnica machinery show in Germany. Eventually the conversation drifted […] Read more

Cloud farming

The power of deep learning will unlock much of agriculture’s future, thanks to enormous potential of ‘The Cloud’

From the ground, cloud technology is a lot like one of those fast-moving, cumulus clouds you see on the horizon in summer. It seems so full of rain, and rain would be great for the crop, but all the while you tell yourself not to wish too hard. But cloud technology is here. It’s happening, […] Read more


A cutaway view of a Xaver robot shows it is built on a modular design, and in the future it could potentially be repurposed to do jobs other than seeding corn.

‘Xaver’-ing success

AGCO’s MARS project lands a new name ahead of its market release

Several months ago Country Guide reported on the field robot project called MARS, which is an acronym for Mobile Agricultural Robot Swarms. It began as a joint research project between the European Commission and AGCO’s Fendt brand. At the Agritechnica machinery show in Hanover, Germany, in November, AGCO revealed the project has moved beyond the […] Read more

Smart stuff

Do parents really recognize the skills their children are bringing back from college and university, and how those skills can make the farm stronger?

Skip the smiley faces and the acronyms. In the new age of digital soft skills, agricultural schools are embracing the same modes of electronic communication as their students, albeit with a dose of finesse, professionalism and, at times, trepidation. “Don’t use emojis, they’re cute, but they’re not professional,” Mark Fournier of Alberta’s Olds College tells […] Read more


To play in the big leagues

Investors with deep pockets are asking, “Why aren’t Canada’s ag entrepreneurs taking the world by storm?” Now they think they’ve figured out how to join in making it happen

From his desk in San Diego, former farm manager turned corporate investor Arama Kukutai has been pitched 822 times in the last year by farmers, ag scientists and entrepreneurs, all of them wanting to use his money to grow their brainwaves into the next Apples and Amazons of the world’s $3 trillion ag market. Almost […] Read more

The mobile robot unit (with the tower in the background) is capable of taking phenotypic measurements of a corn plant at three different levels, without damaging the plant.

Probing drought stress in corn

The potential for measuring, modelling and helping improve production is astounding

The design and creation of a new robotic device for phenotyping plants is a double-sided boon to agriculture. On one hand, it is indicative of the enormous potential of the autonomous systems now in development for farm applications. On the other, it’s a huge leap forward for researchers and plant breeders and their ability to […] Read more