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Kubota’s new headquarters in Grapevine, Texas, was built as part of the brand’s efforts to grow its presence in the North American ag marketplace.
Guide Business, Machinery

Why Kubota thinks you’ll buy more of its farm equipment

The Texas-based manufacturer sees both end-users and retail dealers as its customers

By
Reading Time: 5 minutes As I walked through Kubota’s new headquarters in Grapevine, Texas, one particular observation stood out to me. In other companies’ offices and engineering centres that I’ve visited, there was never any shortage of images of the brand’s machines lining the hallway walls. The offices in the Kubota building were stylish and comfortable with plenty of […] Read more
Developed in conjunction with Bosch, the Xarvio Smart Sprayer determines when and what chemical to spray, which requires multiple nozzles or multiple lines to a single nozzle.
Machinery, Machinery Guide

Smart sprayer knows which herbicide to apply, and when

BASF’s Xarvio advances application technology

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Reading Time: 3 minutes It’s clear that public sentiment about perceived food safety and the environment is beginning to have a significant impact on consumer choices. An easy case in point is the marketing of meatless burgers at fast food chains as a way to save the planet from climate change. In crop production, meanwhile, the use of herbicides […] Read more
The new 900 Series tractors takes a key position in the Fendt line of products now available in North America.
Guide Business, Machinery

AGCO picks Fendt as its global brand

“It’s the year of Fendt,” as the company's new focus puts the brand squarely at the corporate core

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Reading Time: 5 minutes In June, AGCO invited several machinery editors to its Jackson, Minnesota assembly plant to hear its news for the coming year. I was included in that group. As we were seated around a large table listening to the initial presentations, AGCO’s media relations manager made an off-the-cuff comment that stuck in my mind. “It’s the […] Read more
DeLaval's OptiDuo Robotic Feed Refresher.
Machinery, Machinery Guide

DeLaval rolls out new barn robot to help with feed rations

OptiDuo Robotic Feed Refresher uses a smart navigation system

By
Reading Time: 2 minutes It has been a year of breakthroughs by companies introducing automation in a number of industries. Outside of agriculture, at least two airports have announced they are experimenting with automated snow clearing of runways. Golf course grass-cutting robots have also made an appearance, and the list goes on. There are already several prototype field robots […] Read more
Staff demonstrate how the DOT autonomous power platform connects to an implement, using the Pattison Connect sprayer.
Equipment, Machinery

Autonomous farm machinery drives out into the desert

DOT Technology Corp. holds an impressive demo day in Arizona

By
Reading Time: 5 minutes It’s obvious that Norbert Beaujot invests a lot of time thinking about the coming transformation of ag machinery, and about how to explain it to the farmers who are going to be at the very centre of the action. Beaujot is founder of DOT Technology Corp. and the inventor of the DOT autonomous power platform, […] Read more
The 6x6 HD10 has an 82 horsepower engine to give it a 1,700-pound (771 kg) payload and 3,000-pound (1,360 kg) tow rating, as well as 13 inches of ground clearance for rough terrain.
Machinery, Machinery Guide

Can Am grows the UTV

More power and six-wheel drive boost the newest Defender

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Reading Time: 3 minutes When the announcement from BRP about its latest and biggest Can Am Defender model for 2020 arrived in Country Guide’s inbox, it was just a couple of days ahead of the 75th anniversary of D-Day. The images of the new Defender immediately brought to mind the six-wheel drive military truck that made its first major […] Read more
Versatile just introduced the 170- to 210-horsepower Nemesis tractor line. It will also be sold under the Kubota brand. Production is set to begin this summer.
Machinery

One line, two brands?

Kubota and Versatile partner up to build a tractor

By
Reading Time: 3 minutes It’s been no secret that Winnipeg-based Versatile has had a new tractor line in development for the past several years. But maybe there’s more you need to know. Versatile has long been thought of as a producer of high-horsepower tractors. Historically, though, it has had a presence in a lower horsepower class with production of […] Read more
A full-sized Silverado made out of LEGO blocks was built by school students to help publicize the Silverado and “The LEGO Movie 2: The Second Part.”
Guide Business, Marketing

Affecting attitudes

GM takes to TV and the movies to get you to buy the new Silverado pickup

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Reading Time: 6 minutes One of the most interesting press releases to drop into my inbox this year has come from General Motors. “Chevrolet debuts all-new Silverado marketing campaign,” was the headline. It revealed how The General (as car guys have called the brand for years) plans to convince consumers to take a second look at the updated pickups […] Read more
John Deere’s display at CES.
Equipment, Machinery

Farm-wired

Proving that ag technology is on top of the electronic world

By
Reading Time: 5 minutes The Consumer Electronics Show (CES) in Las Vegas teems with electronic gizmos and concept technologies of the future — you know, the things none of us had any idea about a year or two ago but soon won’t be able to live without. At this year’s event in January, one unexpected display towered over all […] Read more
The 6230R and 6250R were first shown to the public at Agritechnica in Germany in 2017.
Machinery, Machinery Guide

More 6R tractors from John Deere

The green brand imports two new models from Europe

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Reading Time: 3 minutes When John Deere introduced its newest offerings to European farmers at the 2017 Agritechnica in Germany, it showed off two new models for the top end of its 6R tractor line. These two tractors, rated at 230 and 250 engine horsepower, packed a lot of power into a compact chassis. And there was more. Deere’s […] Read more

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