Latest articles

Farm equipment sales evolve for 2018

Rocky Mountain Equipment exec Jim Wood talks about Canadian ag machinery sales trends

As U.S. and Canadian farm equipment dealerships wrestled with their hangover from the half-decade of hyper sales activity that ended a couple of years ago, the job of finding new homes for a large number of used machines may have been their biggest problem. For the most part, that trouble has now faded from view, […] Read more

NAFTA indecision

Washington may be divided on NAFTA, but machinery manufacturers certainly know where they stand

Through mid-winter, the push from machinery executives for the U.S. government to reach a deal on NAFTA seemed to be gearing up. AEM (the Association of Equipment Manufacturers) was sending out that message even louder and clearer than it had been on behalf of its member companies in the ag and construction machinery sector. An […] Read more

The heart of the deal

How significant is the local dealer in determining what you buy?

One evening a year or so ago I sat in a hotel lounge in rural England with a couple of other ag machinery writers. We were gathered there for a machinery event and were all staying in the same hotel. We spent part of that evening discussing the differences between farmer perceptions of machinery in […] Read more

Deere strengthens its tractor promise

More models and a unique fuel guarantee to boost Deere’s European presence

Several years ago, John Deere was one of the earliest brands to give the digital component of its equipment a strong emphasis. Without a doubt they were ahead of all the major brands, which have since recognized the growing importance of that technology. Now, Deere is again getting ahead of curve by using the data […] Read more

Conventional thinking

Machinery manufacturers are offering European farmers new options for in-crop weed and pest control

Walking the 15 kilometres or so of aisles at Agritechnica in November, one trend was hard to miss. It was in the tillage segment, where the number of options and the sophistication of that technology is obviously on the rise. Efficiency has always been the driving force behind farm machinery evolution, but it’s clear that […] Read more

And the Oscar goes to…

Brands claim top design awards at home and abroad

The Agritechnica machinery show in Germany, which takes place every two years, has its own set of Tractor of the Year awards. A group of European journalists pick what they collectively think are the best tractors in each of four different categories, including best field tractor, best utility, best speciality and best overall design. This […] Read more

Re-energizing electric drive

Today’s concept tractors may never get beyond the prototype stage, but that isn’t going to stop electrification

It was one of those great opportunities that I savour. I was with two very senior executives from one of the full-line manufacturers, and we were having a casual and candid conversation over lunch. We were in a private dining room on the grounds of the Agritechnica machinery show in Germany. Eventually the conversation drifted […] Read more

‘Xaver’-ing success

AGCO’s MARS project lands a new name ahead of its market release

Several months ago Country Guide reported on the field robot project called MARS, which is an acronym for Mobile Agricultural Robot Swarms. It began as a joint research project between the European Commission and AGCO’s Fendt brand. At the Agritechnica machinery show in Hanover, Germany, in November, AGCO revealed the project has moved beyond the […] Read more

It’s a new market

Get ready for some repair bills, says Case IH vice-president Jim Walker, who predicts farmers are going to have to change how quickly they cycle new machinery through their operations

When Case IH invited farm writers to Ames, Iowa to see their new line of equipment for 2018, the company’s vice-president Jim Walker was also there. At an evening dinner on the last day of the event, he presented his thoughts on the state of the ag equipment industry, and hinted at his strategy for […] Read more

Amazone sprayers go high tech

Is this the next brand you should look at in sprayers?

There’s no shortage of short-line ag implement manufacturers, and in almost any of them, the corporate executives will tell you they are now playing in a crowded marketplace. But the head of Germany-based Amazone is more bullish, saying his firm has the recipe for growth, and that he’ll be able to continue finding new markets […] Read more