Latest articles


Re-energizing electric drive

Today’s concept tractors may never get beyond the prototype stage, but that isn’t going to stop electrification

It was one of those great opportunities that I savour. I was with two very senior executives from one of the full-line manufacturers, and we were having a casual and candid conversation over lunch. We were in a private dining room on the grounds of the Agritechnica machinery show in Germany. Eventually the conversation drifted […] Read more


‘Xaver’-ing success

AGCO’s MARS project lands a new name ahead of its market release

Several months ago Country Guide reported on the field robot project called MARS, which is an acronym for Mobile Agricultural Robot Swarms. It began as a joint research project between the European Commission and AGCO’s Fendt brand. At the Agritechnica machinery show in Hanover, Germany, in November, AGCO revealed the project has moved beyond the […] Read more



It’s a new market

Get ready for some repair bills, says Case IH vice-president Jim Walker, who predicts farmers are going to have to change how quickly they cycle new machinery through their operations

When Case IH invited farm writers to Ames, Iowa to see their new line of equipment for 2018, the company’s vice-president Jim Walker was also there. At an evening dinner on the last day of the event, he presented his thoughts on the state of the ag equipment industry, and hinted at his strategy for […] Read more


Amazone sprayers go high tech

Is this the next brand you should look at in sprayers?

There’s no shortage of short-line ag implement manufacturers, and in almost any of them, the corporate executives will tell you they are now playing in a crowded marketplace. But the head of Germany-based Amazone is more bullish, saying his firm has the recipe for growth, and that he’ll be able to continue finding new markets […] Read more



The 80 per cent solution

Automated equipment and big data will go a long way in agriculture, but not the whole way

At an official dinner prior to Agritechnica in Germany, I had the good fortune to be seated next to one of the conference’s guest speakers, Dr. Hans Griepentrog. He heads up the School of Agricultural Technology at Hohenheim University in Germany, and his vision of farming technology is definitely a futuristic one. Over dinner, I […] Read more


New C Series RoGators

AGCO re-engineers its sprayer line with LiquidLogic technology

If there’s one word that’s taking up a lot of air in the room when it comes to herbicide discussions this year, it’s “resistance.” The growing threat from herbicide-resistant weeds has become a reality in nearly all regions and threatens to get much worse. Everyone in the industry is looking for solutions, and AGCO thinks […] Read more



Dawn of the ‘smart’ combine

Automated and self-adjusting threshing systems become the norm

Combine manufacturers have made giant strides toward machine automation. Yes, there still needs to be an operator in the cab (and we’re likely some distance away from changing that), but a growing number of today’s combines are making their own decisions about how to adjust their operations on the go for maximum threshing efficiency and […] Read more


Short-liners get aggressive

We sit down with Leah Olson, president of Agricultural Manufacturers of Canada, to take the pulse of today’s Canadian short-line equipment manufacturers

In past years, as the calendar began leading up to summer, my email inbox would fill with press releases from short-line ag equipment manufacturers hungry to show off their their new models and boost sales. This year, however, was quiet. There just weren’t as many announcements as I’d come to expect. Yes, there have been […] Read more



New at the top

Here’s how Seed Hawk’s new Swedish CEO, Birgitta Ewerlöf, aims to capture corporate synergies and expand market share

[UPDATE: Nov. 29, 2017] Birgitta Ewerlöf was replaced as CEO of Seed Hawk by Nigel Jones as reported on Oct. 31, 2017. Farmers expected the change in paint colour, since the machines built under the Seed Hawk brand are being changed to match those marketed under parent company Väderstad’s brand. But we weren’t quite so […] Read more


Case IH shifts gears

New transmissions debut in the Steiger and Maxxum tractor lines

Cole Carling, marketing manager for Case IH Maxxum and Puma tractors, was telling our group of farm machinery writers what’s going to be different in the 2018 Maxxum tractors we’ll see rolling off assembly lines starting this fall. Carling was talking to us in Boone, Iowa in August, and said, “We’re introducing new styling… It’s […] Read more