Thinking small with a big idea

Britain’s “Hands Free Hectare” project is developing the model that you may need to build tomorrow’s farm on

As a kid, I can vividly remember one particular occasion sitting on the steps in my grandparents’ old farmhouse in the late 1960s looking at an issue of Country Guide. One image from its pages still sticks in my memory. It was an advertisement showing Massey-Ferguson’s newest line of tractors. Why did that mental image […] Read more


JCB redesigns the 8000 Series Fastrac tractor

Guide Machinery: The evolution of the Fastrac

All eyes were on a stage in JCB’s Rocester, England world headquarters building in October as a few dozen ag journalists from several different countries gathered for the reveal of the company’s all new 8000 Series Fastrac tractor. As is usually the case with events like this, no matter what the brand, the unveiling was […] Read more



NH gets a tillage implement line

The blue brand follows the recent industry trend of growing through acquisitions

The race for major manufacturers to broaden their product lineup by buying short-line brands is picking up even more steam. Mid-autumn, CNH Industrial announced that it was about to bring the Danish Kongskilde implement brand, owned by DLG Group, into its fold under the New Holland brand. “The acquisition of the tillage and hay and […] Read more


The machines, they are a changin’

Farm machinery is undergoing a historic period of evolution, with rapid changes that will soon show up in your sheds

Earlier this fall, it was announced that Bob Dylan won the Nobel Prize for Literature. I have to admit, I didn’t see that coming. Not to take anything away from his talent, it’s just that I wouldn’t have expected to hear he had won that kind of award, any more than I would have expected […] Read more



New baler expands Kubota lineup

The orange brand takes another step toward full-line status

Anyone attending a major farm show in Canada or the U.S. recently will almost certainly have noticed Kubota equipment on display, and probably a lot of it. The brand has clearly been targeting farmers, and it clearly intends to make much bigger inroads in the ag equipment sector in North America. Kubota executives are also […] Read more


The ag-robots are here

Get set for the biggest change since the invention of the tractor

Standing in front of a fully autonomous T8 tractor, New Holland’s vice-president, Bret Lieberman summed up what the company is telling its people in just two sentences at this year’s U.S. Farm Progress Show in Boone, Iowa. “This industry has evolved considerably over the last 100 years,” Lieberman said. “I don’t think that any of […] Read more



Challenger tames the tiger

Two transmission outputs drive AGCO’s new 1000 Series

At this year’s U.S. Farm Progress Show in Boone, Iowa, AGCO’s senior VP and general manager for the Americas Bob Crain was clearly enthusiastic about the new tractors he was there to introduce, particularly the 1000 Series very-high horsepower, rigid-frame models that were originally introduced under the Fendt brand last year. Now, they are also […] Read more


A backstage pass to an R&D shop

Join me on this tour of engineering facilities with a group of senior managers actually willing to talk about product design

When I walked through the front door at SeedMaster’s Regina manufacturing plant, Cory Beaujot, the company’s marketing and communications manager was waiting for me. I had been invited to the factory to meet senior management and hear about the new technology the brand is introducing for its 2017 model year seed drills. They had made […] Read more



Deutz-Fahr aims high with new tractor

With a new factory and ‘global’ tractor lines, the brand is determined to get your attention

The Deutz-Fahr brand kicked off a three-day media event in mid-summer in Dresden, Germany, to show off not only some new tractor models, but a new factory and visitor centre as well. It’s another sign it aims to become a bigger player in global tractor sales, particularly in the 300-plus horsepower market. That new factory […] Read more


Bad news for ag’s Big 3 farm equipment manufacturers

With three-quarters of machinery makers already planning lay-offs, Brexit’s damage to the EU is creating more worry

On the eve of Britain’s June 23 vote, I was in Hungary eating supper with a group of journalists including a freelancer who is also part of a family farm operation in England. She was the one to correctly predict the “leave” victory. That farmers would vote to leave the EU was astonishing to me. […] Read more