Can Am’s new UTVs

The brand is following through on a commitment to add new machines to its product line twice a year

BRP, the company behind the Can Am line of products, has expanded the choice of Defender Max UTVs for 2017 with the addition of two new machines, bringing the total number of Max models to four. The company says the Defender Max UTVs are “pickup truck-inspired” and will now offer seating for up to six adults. […] Read more


Spreading it around

New fertilizer applicators rush onto the market

In 2016, farmers were introduced to several new machines capable of meeting their fertilizer spreading needs. Among them was the new self-propelled F4365 spinner-spreader from John Deere, a high-capacity machine designed primarily for large operators and custom applicators. The F4365 sports a 330-cubic foot New Leader dry spreader box, and can apply up to 1,100 […] Read more



Trumping it out

Will a protectionist administration in the White House force our ag equipment industry to move south?

It was a stunning move. Ford’s CEO and president Mark Fields appeared on CNN in January to announce that his company was scrubbing its long-planned construction of a US$1.6 billion assembly plant in Mexico. Instead, Ford will invest U.S.$700 million in a Michigan facility and boost its workforce in that state by 700. It looked […] Read more


Krone wants you to buy

Is this the right time for offshore brands to make a play for a bigger chunk of the North American equipment market? Is it even possible for them to get onto your farm?

As he stood in front of a group of more than 100 farm journalists from a wide range of countries, Bernard Krone, president of Krone, a family-owned forage equipment brand based in Germany, wanted us to know why his company had partnered with Lemken, another German manufacturer, to hold an international media event in northern […] Read more



More new tractors from McCormick

The Italian brand adds both low- and high-spec utility models

For several years now, ag machinery has been all about technology. But the more advanced our tractor design becomes, the more push-back we see from a segment of the market demanding machines without all the newest features and technology. After all, tractors have been doing farm chores since the early part of the last century […] Read more


Thinking small with a big idea

Britain’s “Hands Free Hectare” project is developing the model that you may need to build tomorrow’s farm on

As a kid, I can vividly remember one particular occasion sitting on the steps in my grandparents’ old farmhouse in the late 1960s looking at an issue of Country Guide. One image from its pages still sticks in my memory. It was an advertisement showing Massey-Ferguson’s newest line of tractors. Why did that mental image […] Read more



JCB redesigns the 8000 Series Fastrac tractor

Guide Machinery: The evolution of the Fastrac

All eyes were on a stage in JCB’s Rocester, England world headquarters building in October as a few dozen ag journalists from several different countries gathered for the reveal of the company’s all new 8000 Series Fastrac tractor. As is usually the case with events like this, no matter what the brand, the unveiling was […] Read more


NH gets a tillage implement line

The blue brand follows the recent industry trend of growing through acquisitions

The race for major manufacturers to broaden their product lineup by buying short-line brands is picking up even more steam. Mid-autumn, CNH Industrial announced that it was about to bring the Danish Kongskilde implement brand, owned by DLG Group, into its fold under the New Holland brand. “The acquisition of the tillage and hay and […] Read more



The machines, they are a changin’

Farm machinery is undergoing a historic period of evolution, with rapid changes that will soon show up in your sheds

Earlier this fall, it was announced that Bob Dylan won the Nobel Prize for Literature. I have to admit, I didn’t see that coming. Not to take anything away from his talent, it’s just that I wouldn’t have expected to hear he had won that kind of award, any more than I would have expected […] Read more


New baler expands Kubota lineup

The orange brand takes another step toward full-line status

Anyone attending a major farm show in Canada or the U.S. recently will almost certainly have noticed Kubota equipment on display, and probably a lot of it. The brand has clearly been targeting farmers, and it clearly intends to make much bigger inroads in the ag equipment sector in North America. Kubota executives are also […] Read more