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For Josh Fankhauser, integrating field data with the decisions he makes in the shop leads to better, more profitable crop performance the next summer.
Guide Business, Management

Gigs of data at work on the farm

Data Analysis: Rigorous analysis of numbers from the field helps this farm achieve its business objective

By
Reading Time: 8 minutes When Josh Fankhauser isn’t in the shop fine tuning some equipment, he’s often at his office computer, wading through gigabytes of crop production data and analyzing numbers. Like a lot of farmers, Fankhauser is happy with a wrench in his hand, and in a world where the ethos is “throw it out, buy new,” he […] Read more
“
We’re in an information-overload world, and that’s why this new generation wants the five-second text.” – Peter Johnson.
Crops

Are farmers suffering from too much information?

With today’s big data, it sure would help to have those provincial crop advisers back on the team

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Reading Time: 7 minutes While agriculture in Canada has been evolving in the past 10 to 15 years, there has also been a curious evolution in the quantity and the quality of information available to farmers. In the late 1990s, at least in Ontario, the governing Conservative Party began scaling back on what was referred to as “bricks and […] Read more
Digital pursuits in the world of agricultural technology
Guide Business, Machinery Guide

Digital pursuits in the world of agricultural technology

The list of tools to collect, manage and transfer farm data is growing. Here’s a look at some of the recent additions

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Reading Time: 4 minutes Lehmann If your focus is on gathering more data rather than managing it, drone technology may be for you, and a new contender has recently stepped up with a high-tech offering. France’s Lehmann Aviation made a move to break into the North American data-gathering market this spring with the launch of what it calls “an […] Read more
Wade Barnes, CEO of Farmers Edge.
Big Idea, Guide Business

Wade Barnes’ new playbook

Guide Insight: What can farmers adapt from Wade Barnes’ trail-blazing success at Farmers Edge?

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Reading Time: 7 minutes In an agriculture that is struggling to figure out what its future will look like, Wade Barnes may at least know how to get there. And, as his example seems to promise, knowing ‘how’ may put you on the path to knowing ‘who,’ which in farming is the question that will eventually answer all the […] Read more
Through links Kim Keller builds to angel investors, Farm At Hand gets resources for product development, plus invaluable business insight.
Crops, Guide Business

Farm At Hand farm app turns into an angel of an idea

As Kim Keller is proving, the test today is whether we can get innovative about how we handle our innovations

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Reading Time: 8 minutes Admittedly, it’s hard to say exactly what makes any innovation a success, or why farms are such fertile ground for new ideas. Maybe it’s the opportunity to test new ideas under real-world conditions. Or because farmers are so practical, or so resourceful, or because they know how to persevere. Or, today, maybe it’s more likely […] Read more
Look to build trust, not to win the debate at all costs, says Manitoba's Rolf Penner.
Crops, Guide Business

Talking up the job. Creating common ground between the farmer and consumer

What’s wrong with letting consumers know just how professional you have to be to grow their food in Canada today?

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Reading Time: 5 minutes Every farmer has one. For Manitoba’s Rolf Penner, his aha moment came a few years back, when he suddenly realized just how hard it is for a farmer to talk to non-farmers about his business. Penner and a farming friend were on a weekend getaway with their spouses. Neither wife had a farming background. As […] Read more
Tom Button
Opinion

Editor’s Desk: Are they right this time?

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Reading Time: 2 minutes You’ll find no shortage of things to disagree with in our July/August issue of Country Guide. If you don’t, it means we haven’t worked hard enough. My sense is that the future of farming is going to turn out to be just the other side of incredible. Probably, it’s your sense of the future too. If […] Read more
Kim Keller of Farm At Hand
Crops, Machinery

VIDEO: Moving your farm data from field to cloud

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Reading Time: < 1 minute Cloud computing is coming to the farm. For more information on what cloud computing is, how it might benefit your farm, and what you need to think about before you send your data to the cloud, check out this interview with Kim Keller. Kim Keller is co-founder of Farm At Hand, an app that allows […] Read more
tractor introduction at media event
Guide Business, Machinery

JCB finds niche in the North American farm equipment market

JCB used to be a construction brand. Now it is a farm brand too, with advanced materials-handling capability

By
Reading Time: 5 minutes In early March I spent a day in a Georgia field with a line of JCB equipment designed especially for the ag market, including the unique Fastrac tractor that is capable of breaking speed limits in the field. Then that evening, I joined other ag journalists in Savannah for dinner with some of the U.K.-based […] Read more
farmers standing by grain bins
Crops, Guide Business

Five big ideas to help take your farm in the right direction

It's time to be a game changer. Choose the right business priorities and make your move

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Reading Time: 11 minutes The year is at half-time, and you’re the coach. Most of the crop is in the ground, the spring rush is coming to an end, the team is winded. It’s a time when you can make a difference. You can be in charge; you can draw up new plays, analyze your strategy and motivate your […] Read more

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