Reading Time: 5 minutes On January 7, the New York Times covered the news that Campbell Soup would become the first major U.S. food company to come out in support of mandatory GMO labelling. It was the same day that Campbell’s CEO Denise Morrison sent a letter to her employees, saying the policy change came from the company’s focus […] Read more
Selling our consumers
While farmers strive to educate consumers, marketers bend the rules
Pitfalls on the road to value adding
So you’ve got a great idea. But can you actually grow a solid business around it?
Reading Time: 5 minutes At first glance, creating a value-added business may seem a lucrative way to increase profits and employ family members, but the road to success can be filled with potholes. Below, our experts and experienced value-adders list the dangers, and provide advice on how to avoid them. 1. Being star-struck by your own product Gary Morton, a […] Read more
After twenty years has biotechnology really lived up to its promise?
The benefits of biotechnology have been undeniable to farmers, in spite of challenges from resistance
Reading Time: 6 minutes Farmers were practically guaranteed that we were entering a whole new era in agri-food production. Because of something called transgenics, we were going to have higher yields, lower costs, and all sorts of unimagineable farm efficiencies, not to mention that, thanks to this technology, we’d be able to feed the world. But 20 years later, […] Read more
A message from April Stewart, Country Guide's Associate Editor
