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National politics came to the aid of Ed and Harriet Pinckney’s farm plans.
Guide Business, Marketing

Home ground

In New Zealand, farmer Ed Pinckney helped his entire country see the cost of being so open to Chinese investment

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Reading Time: 7 minutes While they may be in different hemispheres and on opposite sides of the world, there are a lot of similarities between New Zealand and Canada. The New Zealand economy is driven by their land and natural resources. So is Canada’s. Our agriculture is heavily dependent on exports. So is theirs. The Kiwis export nearly 90 […] Read more
'The summer months are when we can make sure we’re actually on the trajectory we want to be on.’
Guide Business, Marketing

Does your farm plan position you for a summer payoff?

In today’s agriculture, summer is becoming the essential business season of the year. Now, with these five strategies, you can get even more out of it

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Reading Time: 9 minutes At Hebert Grain Ventures in Saskatchewan, they actually have a word for it. They call it the “harvest hangover.” It’s those three weeks after the last of the crop has come out of the field when, somehow, nothing much seems ever to get accomplished.  “Once the fall season hits, things go out the window,” says […] Read more
For Willibald’s founders John and Nolan van den Heyden and Cameron Formica, getting planning and building approvals stretched over three years.
Guide Business, Marketing

‘Field of Dreams’ diversification

Got a diversification project in mind? Get ready for some serious negotiating — not with the bank but with the planning staff in local government

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Reading Time: 7 minutes When they decided to start their own distillery in their hometown of Ayr, Ont., Cameron Formica and the brothers Jordan and Nolan van der Heyden decided to test the truth of the movie line “if you build it, they will come.” “Farming on farmland is good in theory,” Formica recalls thinking. He knows the “in […] Read more
Using the Fillmore Theater in Miami Beach, Florida, CNH Industrial held its “Capital Markets Day,” to present the company’s three-year strategic plan.
Guide Business, Marketing

CNH revs up its strategic plan

CNH Industrial’s new CEO sets a direction he thinks farmers will want to buy into

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Reading Time: 6 minutes When a new executive takes over a major corporation, it’s no surprise that a new strategic plan gets announced within a few months. The plan becomes a road map of sorts, revealing the new boss’s objectives and vision for the future. A new broom sweeps clean, as the old proverb says, and it’s what these […] Read more
“When someone says no, I’m just going to push 10 times harder,” says Ryan Albright, “especially if it’s a flat-out no.” It’s the spirit he needed to build Covered Bridge Potato Company.
Guide Business, Marketing, Potatoes

A drive to succeed

How much energy and ambition does it take to succeed at value adding? Get ready for a serious reality check

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Reading Time: 11 minutes Cutthroat. Vicious. Not for the faint of heart. Adjectives like these usually get saved for Wall Street bankers, high stakes poker or perhaps bull riding. It’s rare to find a person who’d apply them to making and selling potato chips. Take it from Ryan Albright, though. If anything, they’re much too mild for what this […] Read more
“We plan to keep planting,” says Jade King. With prices up to $300 per kg, the market is red hot.
Guide Business, Marketing, News

Three farms find ways to live it up

Yes, farms can aim at five-star markets, as Nuffield farms show around the world

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Reading Time: 7 minutes When we think of farm diversification here in Canada, we usually imagine new crops or livestock, maybe some value-adding, or possibly some entry-level agri-tourism. How often, though, would you think of going after the top end of a luxury market?  Below, meet three farms that have successfully diversified their income streams by targeting luxury offers […] Read more
Down under, the overall approach to barley innovation has become more corporate, especially in Western Australia.
Barley, Guide Business, Marketing

Winning the barley battle

Australia’s barley exporters are getting a global reputation for out-hustling Canada

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Reading Time: 5 minutes Recently I was eating my breakfast in Sydney, listening to the Australian barley industry make its pitch to potential buyers in Ecuador. The pitch was being made over Zoom, and it was all in Spanish and English with simultaneous translation. Such is the approach of Australia’s barley growers and their representative groups in an environment […] Read more
Lucy Waverman has an endless appreciation for the Toronto food scene.
Guide Business, Marketing

Food writer’s focus on local gets consumer attention

Why do Canadians love to read what Globe & Mail food editor Lucy Waverman thinks about their food and who grows it? Because her love for food is so irresistible

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Reading Time: 4 minutes As we talk, Lucy Waverman is listing ingredients she always keeps in her kitchen. “Olive oil and chilies — I always like to have dried chilies or some fresh birdseye or banana peppers — just a pinch of something a little spicy brings out flavour,” she says. Then there’s salmon. Butter. Salt. “Salt is one […] Read more
Despite real challenges, Australia posted multiple sales wins in major markets around the world.
Guide Business, Marketing

More competition for Canada from Down Under

Australia has learned how to grow its grain exports. Is Canada paying attention?

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Reading Time: 5 minutes I remember one Christmas Eve walking in minus 38, and then a week later saw the mercury hit plus 46 on New Year’s Day. Such are the outcomes of a 14-hour plane journey between Canada and Australia. But despite the different weather, I will tell anyone who will listen that Australia and Canada have much […] Read more
Climate-friendly and planet-friendly diets are gaining substantial traction.
Guide Business, Marketing

The view everywhere

What’s happening in the world of food, and does it matter? HINT: If you thought consumers were going to drop their pressure on how you farm, think again!

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Reading Time: 6 minutes He’s called “Dr. Food” for a reason, Dr. David Hughes is emeritus professor of food marketing at Imperial College London and also visiting professor at the UK’s Royal Agricultural University. In other words, he knows both sides — farm and food — and he knows business too, serving as advisory board member for food companies […] Read more

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