marketing Archives - Page 4 of 6

Step one to value adding: Evaluation

You’ve got a great idea for a new product. Or maybe not

By Helen Lammers-Helps March 13, 2018

Reading Time: 5 minutes There are many reasons why farmers are drawn to value adding. You might have excess capacity in the field or the barn, for instance, or maybe if you milled grain into flour, you could retain good staff by providing year-round positions. Or maybe you’re wondering if an on-farm market could solve your problems by creating […] Read more

Beef Cattle, Livestock

Producers vote down Ontario beef checkoff increase

By John Greig February 22, 2018

Reading Time: 3 minutes A bid to increase the checkoff paid by Ontario’s beef farmers to Beef Farmers of Ontario was quashed when it failed to get the 66 per cent support it needed for approval. Why it matters: Beef Farmers of Ontario pulled from its reserves to fund at close-to $1 million deficit in 2017 and was planning […] Read more

Don Mayo discusses the promotion of Canadian milk at a Dairy Farmers of Canada policy conference in Ottawa. (John Greig photo)

Dairy Cattle, Livestock

Milk ad awareness beating top brands

By John Greig February 9, 2018

Reading Time: 3 minutes Dairy Farmers of Canada is trying harder to track how well its marketing efforts boost milk sales, after Ontario members pulled promotion funding over a lack of information. Dairy Farmers of Canada’s (DFC) policy conference this week in Ottawa included a presentation by Don Mayo, global managing partner for IMI, an organization that measures media […] Read more

Dairy Farmers of Ontario CEO Graham Lloyd says dairy marketing activities need to show that they can build the market for milk. (John Greig photo)

Dairy Cattle, Livestock

Ontario’s dairy farmers ramp up own marketing

By John Greig January 19, 2018

Reading Time: 2 minutes Dairy Farmers of Ontario is starting to build its own consumer marketing department, now that it’s retaining marketing funds collected from farmers and no longer sending tens of millions of dollars to Dairy Farmers of Canada. What does it mean? Dairy Farmers of Ontario’s withdrawal from national marketing of milk has meant upheaval at Dairy […] Read more

Guide Business

What’s for dinner, Canada?

Change is growing a lot faster in our grocery stores than on our farms. So is opportunity

By Madeleine Baerg January 12, 2018

Reading Time: 9 minutes The food that got put on just about any dinner plate in Canada 30 years ago was the same as got put on all the other plates. Every kitchen cooked up meat and potatoes with a side of veg. Yes, basic tomato-based pastas could sometimes be served but they were definitely “ethnic,” while “convenience” described […] Read more

Finishers, Livestock, Markets, Reuters

U.S. September cattle placements surge

By Theopolis Waters October 21, 2017

Reading Time: 2 minutes Chicago | Reuters — Ranchers in September drove 13.5 per cent more cattle into U.S. feedlots than the same month a year earlier, the U.S. Department of Agriculture reported on Friday. The result topped analysts’ average forecasts and hit its highest level for the month in six years. “The good news for the consumer is […] Read more

The price you set for your product has to be fair to you, but it also has to give retailers enough room to build in costs that are invisible to most shoppers.

Guide Business, Marketing

Setting the right price for the grocery shelf

Canada’s grocery stores are eager for more producers to fill their shelves with great straight-from-the-farm products. To win, though, you’ve got to price them right

By Rebeca Kuropatwa September 20, 2017

Reading Time: 7 minutes From the outside, it looks likes a huge opportunity just waiting for you to grab hold of it. And maybe it really is. We’ve all been there. You already have an idea of what it costs to grow your crops and raise your livestock, and one day when you’re pushing your cart down the aisle […] Read more

Opinion

Editor’s Note: Even in the East, it’s good the West won

Five years after Ottawa put the last spike in the Canadian Wheat Board, farmers are showing they’re more than sharp enough to do their own marketing

By Tom Button September 5, 2017

Reading Time: 2 minutes Of course the optics might have been much different. If commodity prices had sunk far below the average cost of production, the West’s cartoonists would have had a field day calling for Ottawa to throw a life ring to farmers who had lost their pool. Even so, as Country Guide field editor Lisa Guenther reports […] Read more

Cereals, Guide Business, Marketing

After the CWB

Whether you farm in the West or East, looking at how Prairie farmers are managing their sales after five years on their own will make you a better marketer

By Lisa Guenther September 5, 2017

Reading Time: 9 minutes Maybe you mourned its demise, or maybe you danced on its grave. Either way, five years after the federal government put the Canadian Wheat Board’s single desk six feet under, it’s clear there will be no resurrection. How have farmers adapted to marketing wheat without the single desk? Where are they excelling, and where not? […] Read more

Finishers, Livestock, Markets, Reuters

U.S. July feedlot cattle placements smaller than expected

By Theopolis Waters August 25, 2017

Reading Time: 2 minutes Chicago | Reuters — Ranchers in July placed 2.7 per cent more cattle in U.S. feedlots than a year ago, the U.S. Department of Agriculture reported on Friday, which fell short of average analysts’ forecasts. Dwindling profits for feedyards, after being paid less for their cattle by packers, discouraged them from buying calves for fattening […] Read more

Daily Network News

Mosaic misses profit estimates on weak U.S. phosphate demand

Consultations open on expanded regulations for drone pesticide application

Pulse weekly: USDA to buy US$75 million in pulses as part of support package

Tag Archives marketing