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The commodity bull run has over-inflated fixed costs,” says CEO Grant Kosior. Yet it also takes above-average input costs to produce top economic yields, creating the opportunity for GARS margin insurance.
Guide Business, Marketing

Unrisky business

GARS goes private with a government program, and looks to win with farmers on both sides of the border

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Reading Time: 6 minutes Whole-farm margin insurance has been available through Agristability since the Growing Forward programs were first launched. However, the program was plagued with complexity, its reputation fell, and five years ago it was trimmed significantly. Yet farm risk is on the way up with rising input costs, higher debt levels, and volaltile weather and prices. Now, […] Read more
Calculating your break-even cost is as challenging as any field job, and according to agronomist Greg Stewart, it’s just as valuable.
Corn, Marketing

Determining your true break even point

What market price do you need to break even? The answer depends not just on your costs, but your goals

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Reading Time: 6 minutes Every winter, talk turns to production costs, with a focus on how to get your break-even price even lower. But what is your break-even? Most of us believe it’s a reasonably simple figure to calculate: just divide your yield by your expenses, including the cost of seed, fuel, fertilizer, herbicide and fungicide applications, a possible […] Read more
Placing standing cash price orders may be a wise move in a corn market that may yet see some bounces because of USDA reports and international events.
Corn, Marketing

Watch those corn prices

Sometimes it seems prices are stuck in neutral. But keep your eyes open. Global demand is enormous, and shocks can emerge overnight

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Reading Time: 5 minutes Corn is a brilliant crop to grow. Its productivity is amazing, with a planting season here in North America that starts in February in Texas and ends in June somewhere in Canada. With genetics that fight off all kinds of pests, it’s almost like there’s an explosion in the field as the crop heads into […] Read more
Guide Business, Marketing, Markets

Using futures and options in uncertain times

AME Management: Every year has its unique events, but with this strategy, farmers can provide profit opportunities that an “ordinary” year simply wouldn’t make available

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Reading Time: 4 minutes Already, 2017 has been a year of uncertainty due both to unpredictable weather and political patterns. (We won’t speculate on which is the less predictable!) Uncertainty breeds large amounts of price volatility. Many farmers argue that using futures and options is too hard and carries the risk of cash-flow drains. They prefer to use the […] Read more
The price you set for your product has to be fair to you, but it also has to give retailers enough room to build in costs that are invisible to most shoppers.
Guide Business, Marketing

Setting the right price for the grocery shelf

Canada’s grocery stores are eager for more producers to fill their shelves with great straight-from-the-farm products. To win, though, you’ve got to price them right

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Reading Time: 7 minutes From the outside, it looks likes a huge opportunity just waiting for you to grab hold of it. And maybe it really is. We’ve all been there. You already have an idea of what it costs to grow your crops and raise your livestock, and one day when you’re pushing your cart down the aisle […] Read more
Canadian wine industry in southern Ontario.
Guide Business, Marketing

To play in the big leagues

Investors with deep pockets are asking, “Why aren’t Canada’s ag entrepreneurs taking the world by storm?” Now they think they’ve figured out how to join in making it happen

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Reading Time: 6 minutes From his desk in San Diego, former farm manager turned corporate investor Arama Kukutai has been pitched 822 times in the last year by farmers, ag scientists and entrepreneurs, all of them wanting to use his money to grow their brainwaves into the next Apples and Amazons of the world’s $3 trillion ag market. Almost […] Read more
After the CWB
Cereals, Guide Business, Marketing

After the CWB

Whether you farm in the West or East, looking at how Prairie farmers are managing their sales after five years on their own will make you a better marketer

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Reading Time: 9 minutes Maybe you mourned its demise, or maybe you danced on its grave. Either way, five years after the federal government put the Canadian Wheat Board’s single desk six feet under, it’s clear there will be no resurrection. How have farmers adapted to marketing wheat without the single desk? Where are they excelling, and where not? […] Read more
Selling farm-direct to consumers
Guide Business, Marketing

Selling farm-direct to consumers

Small, direct-market farmers are building better business cases for their farms. But will business smarts be enough?

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Reading Time: 8 minutes Allison Fenske pulls a reluctant grey cat off her dining room table to make room for her jars of homemade pea-shoot pesto, pickled beets and spicy slices of jicama turnip. She points to the turnips. “Jonathan says he always tells people you can eat them the way you’d eat an apple, and I was like, […] Read more
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Guide Business, Marketing

Is direct-farm marketing an opportunity for larger farms?

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Reading Time: 4 minutes The growing gap between consumer demand and the ability of the farm business community to meet that demand presents a dangerous vacuum for small farmers, believes Charlie Touchette, executive director of the North American Farmers’ Direct Marketing Association. It could, he says, become a vacuum that gets filled by corporate entities rather than local producers. […] Read more
Jennifer and Andrew Lovell.
Guide Business, Marketing

Orchard’s business success inspired by Disney

Andrew and Jennifer Lovell turned this small U-pick into a thriving farm market and entertainment destination, using the magic of Disney’s marketing psychology

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Reading Time: 9 minutes Although neither of them had been raised on a farm, Andrew and Jennifer Lovell bought the shares of a farm corporation four years ago. The farm was a small orchard near Keswick Ridge, a half-hour west of Fredericton, N.B., and when they took over, it was only 37 acres of apple trees, a quarter acre […] Read more

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