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“You can’t follow everything,” says David Derwin, commodities/equities portfolio manager with PI Financial. He sees it as more reason to look hard at options.
Guide Business, Marketing

The wheat and the chaff

Is there a better way to tell what market news is valuable and what’s overkill?

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Reading Time: 4 minutes It can be all too easy to fall down the rabbit hole. Internet news, social media, newswires, online publications, they’re all shouting for your attention with new articles, new production forecasts, new supply-demand data and new opinion columns. But how much of it is just noise instead of actually useful? In order to know what you […] Read more
Schedule time each month or quarter for market strategy, advises Ryan Copithorne. Commit to it, block out distractions and make decisions.
Guide Business, Marketing

A better market ratio

How many hours does it take to be a good farm marketer? And how do you know if you’ve got there?

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Reading Time: 4 minutes Of course farmers want the highest prices they can get for their production. And of course they know they have to work at it. But are your neighbours putting enough effort into the marketing side of their businesses to achieve maximum returns? Are you?  “Farmers and ranchers are absolutely not spending enough time on marketing as […] Read more
For the Voglers, distributors mean they can focus on the crops that work best for their land and business.
Guide Business, Marketing

The deal with food distributors

By connecting with distributors, ambitious small farms are leapfrogging their way into bigger markets. Is this an opportunity for mainstream farms too?

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Reading Time: 7 minutes At peak operation, Andrew Vogler was growing 50 different varieties of vegetables, selling at nine different farmers markets around Abbottsford, B.C., and delivering vegetable boxes to 200 customers in the lower mainland. In other words, his produce farm was a lot like a lot of other startups — a lot of energy was going in […] Read more
Just because the horseradish market is small doesn’t mean it’s volatile, says Mark Vandenbosch. In fact, going artisanal is an advantage. They can be price makers, not takers.
Guide Business, Marketing

A condiment with a dash of heat

How do you build a thriving business on a crop that consumers use a spoonful at a time?

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Reading Time: 6 minutes In Ontario’s Norfolk County, horseradish is a lot like that gawky kid everyone knew in high school who came back from summer vacation one year suddenly transformed with muscles and a cool new look. Where did that come from? Overnight, he’d become a deal. Horseradish has been around forever too, although it’s been nearly 20 […] Read more
Canada isn’t alone in this drought year. Hot, dry conditions have hit both U.S. and Russian wheat production and heavy rains in some European wheat-producing countries have driven down quality.
Guide Business, Marketing

Make the best of a bad year with astute grain marketing

Soaring wheat prices could go higher still, but get advice and be nimble, say market watchers

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Reading Time: 5 minutes Glacier FarmMedia – Drought conditions across Western Canada and elsewhere have driven wheat yields down — and wheat prices up. “I’m having trouble remembering any time in history where we have seen prices for fall delivery ahead of harvest this high,” said Mike Jubinville, senior market analyst with MarketsFarm. “It’s not the all-time record high for […] Read more
Amy Kitchen stands at the door to a greenhouse at Sideroad Farm.
Features, Marketing

Direct farm marketers shift gears during pandemic lockdown phase

Direct-to-consumer farm marketers learn to manage businesses that have grown much quicker than they expected

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Reading Time: 6 minutes Glacier FarmMedia – Nestled in the colourfully chaotic flower garden encompassing Sideroad Farm, Amy Kitchen’s sun-browned face flits between appreciation and concern.  Sixteen months past the initial pandemic lockdown in March 2020, Kitchen is in the enviable position of having her Grey County organic on-farm business rocket past its five-year growth plan.  “There’s a lot […] Read more
“Have a goal for the first six months, the next year, and five years,” says Nicole Porterfield (left).
Guide Business, Marketing

Pair combine efforts for pet food business

Nicole Porterfield and Kim Good have a word of advice for your value-add project. Whether it’s big or small, you’ve got to build a great team

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Reading Time: 9 minutes Whether you’re looking for a banker, accountant or lawyer, or whether you’re pursuing a new customer, what you’re actually doing is building a team that understands what you are trying to achieve, says Alberta’s Kim Good, co-owner with Nicole Porterfield of Farm Fresh Pet Foods based in Edmonton. If they don’t have faith in you, […] Read more
James Battershill (right) speaks at the Prairie Research Kitchen in Winnipeg about the development of his blended beef and plant-based Bump product.
Guide Business, Marketing

The people and the ideas behind food marketing

Canada’s food development centres are busier than ever with innovations and breakthroughs

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Reading Time: 8 minutes For Canada, it’s been more than just a year of pandemic. It’s also been a year of new dreams and for forging ahead in new directions. In ag and food, new business ideas are bubbling up, and the drive is on for ways to lift them beyond the conceptual stage. Plus, our dinnertime routines and […] Read more
Guide Business, Marketing

10 years of change in 10 months

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Reading Time: 4 minutes For food entrepreneurs who pursue new market opportunities, there is no guarantee of success in a space where competition is fierce. Those most likely to succeed understand that beyond getting their product on the shelves, they have to get customers to notice and care about what they make and do. “We knew that one of […] Read more
Introducing the Grain Discovery app during harvest actually proved to be a great learning tool for users.
Crops, Marketing

A new tool to market grain

Here’s a new app and website service that promises more efficient marketing

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Reading Time: 6 minutes In the course of a growing season, farmers face even greater challenges to be as efficient as possible. Time is a rare commodity and rapidly consumed by planting, managing, spraying and harvesting crops, tending to animals, making repairs and more. Any process or device that promises to save time gets a close look. But, of […] Read more

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