Reading Time: < 1 minute McCain Foods Ltd. has purchased predictive crop intelligence technology from Resson, a ‘vision intelligence technology’ firm headquartered in Fredericton, N.B. McCain has been a long-time partner with Resson, working together for nine years to develop algorithms that forecast farm yields using remote sensing technology. The technology will enable producers to make more appropriate decisions through […] Read more
McCain acquires predictive crop technology
Learning from McCain’s regenerative farming practices
Potato processing giant aims to 'de-risk' practices for growers
Reading Time: 3 minutes In 2021 McCain said it was going to launch three regenerative potato farming operations by 2025 and would label them “Farms of the Future.” The first, just outside of Florenceville-Bristol, N.B., now offers data to reflect on the effectiveness of the practices at the potato farm after its first fully operational season. “If we don’t […] Read more
Soil sisters
Guide Canada: When people assume that Jeanette Heffernan and Katie Sherratt are sisters, the pair don’t bother to correct them. They’ve learned it’s better to tackle one stereotype at a time
Reading Time: 8 minutes The two young women at Tipsy Willow Farm break a lot of preconceptions about farming. That’s true on many farms, of course, especially where the next generation is in their early twenties and they’re introducing new concepts to the family farm in order to launch their own farming careers. But it’s even more true here. […] Read more
Walmart stakes big claim on Canadian sustainable beef
Retailer pledges to take over 680 tonnes in 2022
Reading Time: 3 minutes The Canadian arm of the world’s biggest retailer has put a number to its previous commitment to source certified-sustainable beef for its grocery business. Walmart Canada on Thursday announced it has committed to buy 1.5 million pounds of beef sourced from farms and ranches certified to Canadian Roundtable for Sustainable Beef (CRSB) standards over the […] Read more
Taking care of business on a hybrid farm
When James Morin went into farming, the family chose to go regenerative, and they haven’t been able to keep up with consumer demand ever since
Reading Time: 10 minutes When James and Josée Morin decided to move from the city of Sudbury to the country in 2012, little did they know that by 2021, they’d be committed to the farm as a thriving business. It wasn’t in the plan. “We were just looking to get out of the city, get some land and put […] Read more
Where marketing meets agronomy
Is regenerative agriculture a feel-good slogan, or an honest-to-goodness scientific advance?
Reading Time: 7 minutes It has taken social media by storm, as well as all manner of other discussions about food and how we produce it. But, really, what is regenerative agriculture, and why has it become such a focal point? Skeptics may dismiss it as just another fad, something manufacturers and processors are promoting while filling web pages […] Read more
Tech firm aims to boost regenerative ag through A.I., machine learning
Terramera proposes to cut emissions, sequester carbon through efficiencies
Reading Time: 2 minutes A Vancouver ag tech firm is pitching a proposal to both public- and private-sector investors that would use Microsoft technology to help the ag sector “pull carbon from the air.” Terramera on Monday put forward a $730 million proposal for an initiative it calls the Global Centre for Regenerative Agriculture, which would oversee efforts to […] Read more
What the future farm could look like in 2030
Future farm: Maybe it seems more like fiction today, but every year brings this picture of the future closer
Reading Time: 6 minutes Big change is coming. In the words of Shrek, “Change is good, Donkey!” It’s also inevitable, which farmers probably know more than anyone else. There are, of course, differing opinions about what farming will look like 10 years from now. Will farms be larger? Probably. Will weather be more unpredictable? Almost certainly. Will technologies like […] Read more
Regenerative agriculture hits the mainstream
Big Ag is getting on the bandwagon, but market premiums still aren’t on the table
Reading Time: 6 minutes If you’re a cattle producer, you may already have heard the term “regenerative agriculture.” If you’re a grain producer, maybe not. But that’s about to change. This spring, General Mills announced a plan to advance regenerative agriculture practices on one million acres of farmland in the U.S. and Canada by 2030, and Cargill Canada announced […] Read more
A message from April Stewart, Country Guide's Associate Editor
