Reading Time: 5 minutes A core belief in North American agriculture is that our farmers must produce ever more food if we are to have any hope of feeding the world, particularly areas like Africa where the population is growing so rapidly. The numbers are indeed staggering. According to the Population Reference Bureau, Africa’s population will hit 2.5 billion […] Read more
Africa feeding Africa
While North America’s farmers pin their career hopes on the need to feed a hungry Africa, that continent’s farmers are making plans of their own
Cutting down on the salt
Bakers at Cigi are showing international customers how to bake bread with less sodium
Reading Time: 3 minutes The bakers at the Canadian International Grains Institute (Cigi) are hearing the same message as the rest of us: Cut down on the salt. “The aim of Cigi’s pilot bakery is to replicate what the industry does,” says Yvonne Supeene, head of baking technology. “We reduced the salt level in all bread formulations, and in […] Read more
The Farm Network takes farm food products beyond local
The Farm Network is pioneering a new category of food business, helping farmers grow their sales of local products to reach commercial scale
Reading Time: 5 minutes When Tyler Ferguson found a distinct gap in Canada’s local food system, he decided to fill it by starting his own sales, marketing and distribution company focused on getting more food products from the farm into retail. That was the first step. But only the first step. “I noticed that a lot of local food […] Read more
The other glyphosate ‘resistance’
Who are the Canadian activists who are pushing for a glyphosate ban, and why are they so convinced they’re right?
Reading Time: 8 minutes In the September issue of Country Guide I wrote about the Avaaz movement’s effort to ban glyphosate in “The Target is Glyphosate“. As I reported then, if you haven’t heard of Avaaz, you should go to its website today. The prestigious Guardian newspaper says Avaaz (whose name means “voice” in several European languages) is the […] Read more
Picking up business
New food-processing technologies are creating a new era of opportunities, including for crops that just get plowed under today
Reading Time: 7 minutes Behind the scenes in Canada’s food-processing industry, countless entrepreneurs are conjuring up new business opportunities by making more efficient use of our crops, including through improved processing and the use of previously wasted portions stock. Watching over and assisting many of these developers is Roberta Irving, who is in charge of business development at the […] Read more
Is direct-farm marketing an opportunity for larger farms?
Reading Time: 4 minutes The growing gap between consumer demand and the ability of the farm business community to meet that demand presents a dangerous vacuum for small farmers, believes Charlie Touchette, executive director of the North American Farmers’ Direct Marketing Association. It could, he says, become a vacuum that gets filled by corporate entities rather than local producers. […] Read more
The GMO debate is far from over
The labelling issue is more about perceived risk or benefit than it is about science
Reading Time: 4 minutes With the Vermont GMO (genetically modified organism) labelling law now in effect, a number of companies has begun to voluntarily label all of their products sold anywhere in the U.S. rather than end up having to produce different labels for different states. They are, in effect, treating the Vermont law as the national standard for GMO […] Read more
Hopes grow for gene editing
This safe new technology promises to take us far beyond GMOs. But will consumers let us use it?
Reading Time: 5 minutes A new technology called gene editing promises to pick up where GMOs have fallen short. In other words, with gene editing, farmers and consumers may benefit as much as chemical and seed companies. But for that to happen, farmers must become familiar with this new technology, they must understand what it can offer agriculture and […] Read more
Selling our consumers
While farmers strive to educate consumers, marketers bend the rules
Reading Time: 5 minutes On January 7, the New York Times covered the news that Campbell Soup would become the first major U.S. food company to come out in support of mandatory GMO labelling. It was the same day that Campbell’s CEO Denise Morrison sent a letter to her employees, saying the policy change came from the company’s focus […] Read more
Pitfalls on the road to value adding
So you’ve got a great idea. But can you actually grow a solid business around it?
Reading Time: 5 minutes At first glance, creating a value-added business may seem a lucrative way to increase profits and employ family members, but the road to success can be filled with potholes. Below, our experts and experienced value-adders list the dangers, and provide advice on how to avoid them. 1. Being star-struck by your own product Gary Morton, a […] Read more
A message from April Stewart, Country Guide's Associate Editor
