consumers Archives - Page 3 of 5

Are Canadian farmer’s machinery choices influenced most strongly by what’s on offer at their favourite local dealer?

The heart of the deal

How significant is the local dealer in determining what you buy?

By Scott Garvey March 14, 2018

Reading Time: 5 minutes One evening a year or so ago I sat in a hotel lounge in rural England with a couple of other ag machinery writers. We were gathered there for a machinery event and were all staying in the same hotel. We spent part of that evening discussing the differences between farmer perceptions of machinery in […] Read more

Young man choosing oranges in the supermarket

Guide Business

The new consumer value

While farmers take pride in producing high-quality crops at affordable prices, consumers have moved on

By Gerald Pilger March 5, 2018

Reading Time: 6 minutes In my previous article I suggested that farmers need some fresh thinking about the value they are producing for the consumer. Unfortunately, the majority of North American farmers still value their production only on the basis of quality and price, whereas research shows that only about half of consumers now base their food purchasing decisions […] Read more

Dairy Farmers of Ontario CEO Graham Lloyd says dairy marketing activities need to show that they can build the market for milk. (John Greig photo)

Dairy Cattle, Livestock

Ontario’s dairy farmers ramp up own marketing

By John Greig January 19, 2018

Reading Time: 2 minutes Dairy Farmers of Ontario is starting to build its own consumer marketing department, now that it’s retaining marketing funds collected from farmers and no longer sending tens of millions of dollars to Dairy Farmers of Canada. What does it mean? Dairy Farmers of Ontario’s withdrawal from national marketing of milk has meant upheaval at Dairy […] Read more

Dairy Cattle, Livestock

Talk to family, friends about farming

By Shannon VanRaes December 20, 2017

Reading Time: 3 minutes This holiday season Melodie Chan wants producers to avoid what she calls the “spiral of silence,” which can happen around the dinner table, over beers or even in the gentle lull between turkey and pie if farmers don’t speak up when they hear misinformation about agriculture. “What are we afraid of?” asked Chan, speaking at […] Read more

Farmer Walking Through Field Checking Wheat Crop

Guide Business, Opinion

Join the fight for consumer trust

Every farmer should be in the habit of telling non-farmers to check out www.bestfoodfacts.org

By Gerald Pilger November 23, 2017

Reading Time: 4 minutes Early on the evening of April 13, 1970, Jack Swigert, pilot of Apollo 13’s command module, radioed the now famous phrase, “I believe we’ve had a problem here.” His words immediately set in motion the incredible teamwork needed to diagnose what had happened and to find a solution to a very serious situation. Since then, […] Read more

Livestock, News, Sheep/Goats

VIDEO: Data needed to help Ontario lamb reach potential

By John Greig November 2, 2017

Reading Time: < 1 minute Glacier FarmMedia’s John Greig speaks with Martin Gooch, who conducted a study for Ontario Sheep Farmers that looked at how farmers can get more local lamb to consumers.

The price you set for your product has to be fair to you, but it also has to give retailers enough room to build in costs that are invisible to most shoppers.

Guide Business, Marketing

Setting the right price for the grocery shelf

Canada’s grocery stores are eager for more producers to fill their shelves with great straight-from-the-farm products. To win, though, you’ve got to price them right

By Rebeca Kuropatwa September 20, 2017

Reading Time: 7 minutes From the outside, it looks likes a huge opportunity just waiting for you to grab hold of it. And maybe it really is. We’ve all been there. You already have an idea of what it costs to grow your crops and raise your livestock, and one day when you’re pushing your cart down the aisle […] Read more

"If 80 per cent of the population wants it, whether it’s right or not, you almost have to do it.” – Paul Thoroughgood

Crops, Guide Business

The sustainability conundrum

In the Western world at least, there’s a big demand for ‘sustainably sourced’ products. What that means, or receiving a premium for them, is another matter

By Richard Kamchen June 14, 2017

Reading Time: 5 minutes The food giants want it on their labels, and in the annual reports and other information they send to their investors. PepsiCo, Walmart, General Mills, McDonald’s, Unilever, Sara Lee and Nestlé are among those citing the years 2020 or 2025 as targets for achieving their goals of buying “sustainably sourced” products. But what does that […] Read more

Consumers are just figuring out what food fraud is to them, Sylvain Charlebois says. (John Greig photo)

General

Greig: Food fraud a challenge to whole food supply chain

By John Greig May 9, 2017

Reading Time: 3 minutes Farmers are used to the conversation about how to manage trust with consumers. Food companies are learning it too, and finding food fraud to be a significant concern. Food fraud “comes back to trust,” according to Renata McGuire of NSF Consulting and Technical Services. “Do I trust this brand?” McGuire, along with Sylvain Charlebois, dean […] Read more

Crops, Grapes, Reuters

China seen set to become world’s second-biggest wine market

By Reuters April 29, 2017

Reading Time: < 1 minute Paris | Reuters — China is set to overtake Britain and France to become the world’s second-largest wine consumer by value behind the U.S. by 2020 as consumers turn to more middle-range wines, the International Wine and Spirit Research (IWSR) organization said Thursday. In a study for wine fair Vinexpo it forecast Chinese wine consumption […] Read more

Daily Network News

Health Canada stops sales of coccidiosis medication Deccox on procedural issue

Canadian cattle herd sees first annual increase since 2018

Olymel parent company sees increased earnings in 2025

Tag Archives consumers