Reading Time: 6 minutes In my previous article I suggested that farmers need some fresh thinking about the value they are producing for the consumer. Unfortunately, the majority of North American farmers still value their production only on the basis of quality and price, whereas research shows that only about half of consumers now base their food purchasing decisions […] Read more
The new consumer value
While farmers take pride in producing high-quality crops at affordable prices, consumers have moved on
Ontario’s dairy farmers ramp up own marketing
Reading Time: 2 minutes Dairy Farmers of Ontario is starting to build its own consumer marketing department, now that it’s retaining marketing funds collected from farmers and no longer sending tens of millions of dollars to Dairy Farmers of Canada. What does it mean? Dairy Farmers of Ontario’s withdrawal from national marketing of milk has meant upheaval at Dairy […] Read more
Talk to family, friends about farming
Reading Time: 3 minutes This holiday season Melodie Chan wants producers to avoid what she calls the “spiral of silence,” which can happen around the dinner table, over beers or even in the gentle lull between turkey and pie if farmers don’t speak up when they hear misinformation about agriculture. “What are we afraid of?” asked Chan, speaking at […] Read more
Join the fight for consumer trust
Every farmer should be in the habit of telling non-farmers to check out www.bestfoodfacts.org
Reading Time: 4 minutes Early on the evening of April 13, 1970, Jack Swigert, pilot of Apollo 13’s command module, radioed the now famous phrase, “I believe we’ve had a problem here.” His words immediately set in motion the incredible teamwork needed to diagnose what had happened and to find a solution to a very serious situation. Since then, […] Read more
VIDEO: Data needed to help Ontario lamb reach potential
Reading Time: < 1 minute Glacier FarmMedia’s John Greig speaks with Martin Gooch, who conducted a study for Ontario Sheep Farmers that looked at how farmers can get more local lamb to consumers.
Setting the right price for the grocery shelf
Canada’s grocery stores are eager for more producers to fill their shelves with great straight-from-the-farm products. To win, though, you’ve got to price them right
Reading Time: 7 minutes From the outside, it looks likes a huge opportunity just waiting for you to grab hold of it. And maybe it really is. We’ve all been there. You already have an idea of what it costs to grow your crops and raise your livestock, and one day when you’re pushing your cart down the aisle […] Read more
The sustainability conundrum
In the Western world at least, there’s a big demand for ‘sustainably sourced’ products. What that means, or receiving a premium for them, is another matter
Reading Time: 5 minutes The food giants want it on their labels, and in the annual reports and other information they send to their investors. PepsiCo, Walmart, General Mills, McDonald’s, Unilever, Sara Lee and Nestlé are among those citing the years 2020 or 2025 as targets for achieving their goals of buying “sustainably sourced” products. But what does that […] Read more
Greig: Food fraud a challenge to whole food supply chain
Reading Time: 3 minutes Farmers are used to the conversation about how to manage trust with consumers. Food companies are learning it too, and finding food fraud to be a significant concern. Food fraud “comes back to trust,” according to Renata McGuire of NSF Consulting and Technical Services. “Do I trust this brand?” McGuire, along with Sylvain Charlebois, dean […] Read more
China seen set to become world’s second-biggest wine market
Reading Time: < 1 minute Paris | Reuters — China is set to overtake Britain and France to become the world’s second-largest wine consumer by value behind the U.S. by 2020 as consumers turn to more middle-range wines, the International Wine and Spirit Research (IWSR) organization said Thursday. In a study for wine fair Vinexpo it forecast Chinese wine consumption […] Read more
Uber-stores for food
Businesses like Marcia Woods’ FreshSpoke are figuring out how to connect Canadian farmers with the consumers looking for ways to buy from them
Reading Time: 4 minutes Marcia Woods’ frustration at not being able to buy the high-quality food that she knew was being grown right down the road evolved into an online business that not only connects farmers with wholesalers, but also solves their transportation and cash-flow headaches. Coming from a long line of Oxford County farmers in Ontario, Woods, who’s […] Read more
A message from April Stewart, Country Guide's Associate Editor
