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The beef industry has a great environmental story to tell, and farmers are seen as credible sources.
Livestock, News

Beef advised to play to its environmental strengths when sharing story

Consumers need to hear more about the positive relationship between beef and grasslands, experts say

By
Reading Time: 4 minutes Glacier FarmMedia – As environmental concerns and social pressures prompt people to change buying behaviours, more products are under scrutiny, particularly beef.  “Beef is one of our most beloved foods. From fast food to backyard barbecues to steakhouses, we have a relationship with beef that is deep and long-lasting,” said Bob Froese, chief executive officer […] Read more
(Romaset/iStock/Getty Images)
Crops, Machinery, Reuters

U.S. FTC votes to make ‘right to repair’ a priority

Commission also drops 1995 merger policy

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Reading Time: 2 minutes Washington | Reuters — The U.S Federal Trade Commission voted Wednesday to make it a priority to address the issue of manufacturers pushing consumers to use licensed dealers to repair items ranging from smartphones to farm equipment, a practice that critics call anti-competitive. The five commissioners, three Democrats and two Republicans, voted unanimously to approve […] Read more
U.S.-based Impossible Foods, whose Impossible Burger is shown here on display at U.S. grocery chain Wegmans, launched the product at Canadian retail in late October 2020, selling exclusively at Sobeys stores until February 2021. (ImpossibleFoods.com)
Crops

CFIA to consult on new near-meat, non-meat guidelines

Clarity for labels, promotion, composition to be considered

By
Reading Time: 3 minutes “Greater clarity” in federal guidelines for the makeup and labels of “simulated” meat and poultry products is the end zone for a new round of consultations underway for the next month. The Canadian Food Inspection Agency on Tuesday announced the launch for the public consultation, which includes an online survey and runs until Dec. 3. […] Read more
(Todd Rosenberg photo via KraftFoodsGroup.com)
Crops, Markets, Reuters

Kraft Heinz cuts output at three plants, adds mac and cheese shifts

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Reading Time: < 1 minute Sao Paulo | Reuters — Kraft Heinz said Friday it has moved to significantly reduce production at three plants providing restaurant supplies amid the COVID-19 coronavirus outbreak, but its CEO noted the company has added shifts at others to meet demand for packaged foods such as macaroni and cheese. Speaking in a video presentation hosted […] Read more
(iStock photo)
Crops, Markets, Pulses

Pulse weekly outlook: Increased demand seen, but problems loom

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Reading Time: < 1 minute MarketsFarm — Unlike other commodities, pulses aren’t yet feeling ill effects from an economic downturn due to the COVID-19 coronavirus outbreak, according to Marcos Mosnaim of Globeways Canada in Mississauga. With consumers panic-buying, there has been increased demand for pulses, as many are non-perishable, Mosnaim said. “These products will be there for ages,” he said, […] Read more
Granvita is Grupo Vida’s consumer oats brand, including breakfast cereals, snacks, granola, oatmeal, oat flakes and oat milk. (Granvita.com)
Crops, Oats

Mexico wants Canadian oats

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Reading Time: < 1 minute MarketsFarm — Mexico’s largest oat manufacturer is calling for Canadian oat producers to explore new varieties and increase acreage in order to keep up with global demand. Jorge Sanchez, chief financial officer of Mexico’s Corporativo Grupo Vida Internacional, said Canada’s oat crops need to “adapt to changing growing conditions” in order to meet world demand, […] Read more
Pork baby back ribs. (Grandriver/Getty Images)
Hogs, Livestock, Reuters

Packers win dismissal of U.S. pork price-fixing suits

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Reading Time: < 1 minute Reuters — A federal judge on Thursday dismissed antitrust lawsuits accusing several large U.S. pork companies of conspiring to limit the supply of pork to inflate prices and their own profits at the expense of consumers and other purchasers. Chief Judge John Tunheim of the federal court in Minneapolis said the plaintiffs failed to show […] Read more
Throwing more information at consumers won’t fill up their knowledge gap. We need to use science.
Guide Business, Marketing

Filling in the knowledge gaps for consumers

Understanding the science of why consumers get so much wrong about agriculture can help us put them right

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Reading Time: 3 minutes It’s not an earth-shattering revelation to those working in agriculture that there is a farm-to-plate knowledge gap. We know that most consumers are generations removed from the farm and have misconceptions or a lack of accurate information about agriculture. The Knowledge Gap theory is that information has traditionally been more accessible to those with higher […] Read more
(Qingwa/iStock/Getty Images)
Crops, Reuters

USDA outlines first-ever rule for GMO labeling

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Reading Time: 2 minutes Washington | Reuters — The U.S. Department of Agriculture on Thursday laid out its first-ever requirements for labeling of genetically engineered, or GMO, foods as early as 2020, a rule met with praise from some farmers and criticism from consumer groups. Consumers have been pushing for years for greater transparency over what is in their […] Read more
Six steps to better consumer conversations
General

Six steps to better consumer conversations

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The science is worth learning. Gaining knowledge about why consumers behave the way they do and make the decisions they do is essential to building constructive, forward-thinking dialogue, engaging in artful and “value-added” arguments, and educating and influencing your audience. One way to gain insight into how the human brain processes information is by exploring[...]
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