GFM Network News


Kraft Heinz cuts output at three plants, adds mac and cheese shifts

Reading Time: < 1 minute Sao Paulo | Reuters — Kraft Heinz said Friday it has moved to significantly reduce production at three plants providing restaurant supplies amid the COVID-19 coronavirus outbreak, but its CEO noted the company has added shifts at others to meet demand for packaged foods such as macaroni and cheese. Speaking in a video presentation hosted […] Read more

Pulse weekly outlook: Increased demand seen, but problems loom

Reading Time: < 1 minute MarketsFarm — Unlike other commodities, pulses aren’t yet feeling ill effects from an economic downturn due to the COVID-19 coronavirus outbreak, according to Marcos Mosnaim of Globeways Canada in Mississauga. With consumers panic-buying, there has been increased demand for pulses, as many are non-perishable, Mosnaim said. “These products will be there for ages,” he said, […] Read more


Mexico wants Canadian oats

Reading Time: < 1 minute MarketsFarm — Mexico’s largest oat manufacturer is calling for Canadian oat producers to explore new varieties and increase acreage in order to keep up with global demand. Jorge Sanchez, chief financial officer of Mexico’s Corporativo Grupo Vida Internacional, said Canada’s oat crops need to “adapt to changing growing conditions” in order to meet world demand, […] Read more

Packers win dismissal of U.S. pork price-fixing suits

Reading Time: < 1 minute Reuters — A federal judge on Thursday dismissed antitrust lawsuits accusing several large U.S. pork companies of conspiring to limit the supply of pork to inflate prices and their own profits at the expense of consumers and other purchasers. Chief Judge John Tunheim of the federal court in Minneapolis said the plaintiffs failed to show […] Read more


Throwing more information at consumers won’t fill up their knowledge gap. We need to use science.

Filling in the knowledge gaps for consumers

Understanding the science of why consumers get so much wrong about agriculture can help us put them right

Reading Time: 3 minutes It’s not an earth-shattering revelation to those working in agriculture that there is a farm-to-plate knowledge gap. We know that most consumers are generations removed from the farm and have misconceptions or a lack of accurate information about agriculture. The Knowledge Gap theory is that information has traditionally been more accessible to those with higher […] Read more

Six steps to better consumer conversations

The science is worth learning. Gaining knowledge about why consumers behave the way they do and make the decisions they do is essential to building constructive, forward-thinking dialogue, engaging in artful and “value-added” arguments, and educating and influencing your audience. One way to gain insight into how the human brain processes information is by exploring[...]
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Are Canadian farmer’s machinery choices influenced most strongly by what’s on offer at their favourite local dealer?

The heart of the deal

How significant is the local dealer in determining what you buy?

Reading Time: 5 minutes One evening a year or so ago I sat in a hotel lounge in rural England with a couple of other ag machinery writers. We were gathered there for a machinery event and were all staying in the same hotel. We spent part of that evening discussing the differences between farmer perceptions of machinery in[...]
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The new consumer value

While farmers take pride in producing high-quality crops at affordable prices, consumers have moved on

Reading Time: 6 minutes In my previous article I suggested that farmers need some fresh thinking about the value they are producing for the consumer. Unfortunately, the majority of North American farmers still value their production only on the basis of quality and price, whereas research shows that only about half of consumers now base their food purchasing decisions[...]
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Talk to family, friends about farming

Reading Time: 3 minutes This holiday season Melodie Chan wants producers to avoid what she calls the “spiral of silence,” which can happen around the dinner table, over beers or even in the gentle lull between turkey and pie if farmers don’t speak up when they hear misinformation about agriculture. “What are we afraid of?” asked Chan, speaking at[...]
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A Canadian Centre for Food Integrity survey revealed consumers’ impressions of farmers are still more favourable than many other professions.

Join the fight for consumer trust

Every farmer should be in the habit of telling non-farmers to check out www.bestfoodfacts.org

Reading Time: 4 minutes Early on the evening of April 13, 1970, Jack Swigert, pilot of Apollo 13’s command module, radioed the now famous phrase, “I believe we’ve had a problem here.” His words immediately set in motion the incredible teamwork needed to diagnose what had happened and to find a solution to a very serious situation. Since then,[...]
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