Six steps to better consumer conversations

Six steps to better consumer conversations

The science is worth learning. Gaining knowledge about why consumers behave the way they do and make the decisions they do is essential to building constructive, forward-thinking dialogue, engaging in artful and “value-added” arguments, and educating and influencing your audience. One way to gain insight into how the human brain processes information is by exploring[...]
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If your objective is to win the argument, it means you won’t be happy until your spouse loses, which is hardly a recipe for a happy life together.

Tips for handling conflict at home

In a dream world, couples would intuitively know how to handle conflict. In real life, these 15 rules are relationship savers

Reading Time: 4 minutes No matter how much you love someone, disagreements seem to be an unavoidable fact of life. Nowhere is this truer than on the family farm where the lines between business and personal relationships are blurred. The good news is that it’s possible to eliminate 50 per cent of that conflict through better communication, says London,[...]
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Two couples walking by cornfield

Transition to better communication

How better succession planning can lead to better decision-making and less conflict

Reading Time: 8 minutes Too many times, farm succession planning starts with a series of useless, dead-end and sometimes volatile meetings. Someone erupts into tears, someone else mutters some nasty words in anger and frustration and all our hopes crash in flames. No wonder we are afraid of stirring up this toxic mess of emotions. We’re supposed to be[...]
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Ten things farm moms really want

Ten things farm moms really want

It would be fun for you to be a fly on the wall of my office when the calls from farm moms come in. They range in age from 33 to 93. Regardless of your age or stage as a farm mom, I bet there are things that you would like to be able to[...]
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The power of a letter to get unstuck

The power of a letter to get unstuck

Sometimes we have to go back to basics in order to keep healthy change happening on our farms. Lately in my transition seminars I have been encouraging frustrated young farmers to write a letter of intent to their founding parents. People who are stuck with a large degree of anxiety and overwhelm from not knowing[...]
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What’s your cultural intelligence quotient?

What’s your cultural intelligence quotient?

Creating an environment that welcomes and is open to other cultures actually helps boost farm performance

Reading Time: 4 minutes Along with the country overall, our rural communities are becoming much more culturally diverse. The evidence is that this is a good thing for agriculture. Research shows that diversity enhances innovation in the workplace. As well, agriculture relies on newcomers to fill the growing demand for workers in the industry. However, diversity in the workplace[...]
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Portrait of young man suffering from depression

Friendships for your life

For more and more of us, loneliness is a serious health risk

Reading Time: 5 minutes In the farming community, being independent is a point of pride. However, too much independence is actually bad for your health if it leads to social isolation. The research is clear. Multiple studies over the past three decades have shown that loneliness kills. It’s as bad for your health as smoking, being obese, having high[...]
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Tom Button

Editor’s Note: Listen to the science of 2017

If the Brexit vote didn’t prove it, the Trump election did. Voters are losing faith in their governments, which is one more reason to worry about the regulations imposed on ag

Reading Time: 2 minutes The science of listening is almost beyond belief. Based at their Purchase, New York headquarters, 60 specially trained communication experts manage what is called the MasterCard Conversation Suite, backed up by a team of researchers, marketing specialists and lawyers. With software from Domo and Percolate among others, the MasterCard team monitors a 40-foot LED screen[...]
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farmers standing beside a tractor

Communications 101

These simple strategies will reduce day-to-day conflict on your farm, increase efficiency, and help get everyone on the same page

Reading Time: 5 minutes Ever feel like other people just don’t understand you? Do people on the farm complain that you always misunderstand what they’re saying? Does it sometimes feel like you’re all speaking different languages? If you answered “yes” to any of these questions, you are not alone. Frustrations around communication are common. Nor should that surprise us,[...]
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Men in doorway of barn

Is your farm ‘too family?’

Guide Life: Put the emphasis on business, family experts say. It will reduce conflict for everyone

Reading Time: 5 minutes For as long as there have been farmers in Canada, we have pointed with great pride to “The Family Farm.” Maybe, however, we’ve been taking too much pride in the family part of our family farms, and by doing so, we may actually be creating more conflict. Winnipeg business adviser and psychologist Pam Paquet suggests[...]
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