GFM Network News


Farming still remains a lifestyle, but now it's a lifestyle built on a business mindset.

How we market today

Smart young Millennials are bringing an incredible new level of intelligence and energy to commodity marketing on a growing number of Canada’s farms. But not on all

  It’s obvious that today’s farmers have upped their financial management game, working with professionals including accountants and lawyers to build on and execute plans that are miles more sophisticated than ever before. But when it comes to marketing, are our farmers as good at roping in top advice? It depends on the farm, of […] Read more

With so much volatility in the market, 2018 could be a great year to place standing pricing orders with your elevator.

A strategy for uncertain corn markets

Market fundamentals are excellent, and European sales will surely help. But what will Mr. Trump do next?

Growing corn can be an exciting and rewarding experience. Over the years we have seen amazing genetic improvements from the hybrid corn that we grow in our fields. Then, with planting taking place in late April and early May in Ontario and Quebec, it takes almost no time before the corn is poking through the […] Read more


Industry moves toward allowing producers to share field data.

Practical data

Brands look to break down the barriers that prevent farmers from integrating big data across lines

When telematics and digital data gathering technologies began appearing as options on major brand equipment a decade or so ago, it was a world full of boundaries — between those digital program offerings, that is. Some brands decided early on to go down the path of proprietary systems. Buy a green tractor, pair it with […] Read more

Canada’s claim of being the world’s premium agricultural producer is questionable in the minds of many consumers.

Canada’s agricultural brand has fizzled

Canada used to be known as the top producer of the world’s best food. Now, if we’re lucky, we’re considered second-rate

As you sit in the cab of your combine, swather or truck this harvest season, a point to ponder is how Canadian agriculture will be remembered by the next generation. I think back to my grandfather’s farming days when Canada was considered part of the “bread basket of the world.” Grain buyers depended on the […] Read more


When farmers deviate from their plan, it can often end badly, says one professor of agricultural economics.

Benchmark your marketing

How good are you at marketing? Or maybe more to the point, how bad are you?

Does it necessarily mean you’re poor at marketing if you aren’t actively engaged in daily trading? What if you have never done a paper trade, or if you haven’t ever locked in a private contract with a processer? Does that mean you’re a bad farmer? Obviously, the answer is no. It doesn’t have to mean […] Read more

Tom Button is editor of Country Guide magazine.

Editor’s Note: The way we think about markets

As new crops of young farmers help fill their families’ bins this year, will it be agronomic skill that decides if they succeed, or the farm’s asset strength? Or will it be marketing?

All of us complain about our memories, I’m told. None of us complain about our common sense. At least, I think that’s how it goes. We aren’t always as humble as experience tells us we should be about our mental judgments or our mental aptitudes, and for good reason. We can sound awfully good when […] Read more


It cost him his ’67 Cougar, and it wasn’t the only time he’d get burned, but Dennis Pashovitz feels his farm emerged stronger for the lesson.

Taking on the market

Options, futures or forward contracts? Two farmers search for sustainable income

Options, futures or forward contracts? Two farmers search for sustainable income Dennis Pashovitz calls it his ’67 Cougar moment. It was the late 1990s and the grain farmer at Arelee, an hour west of Saskatoon, needed cash to open a trading account. The only way to learn about marketing, he was convinced, was to play […] Read more

Some farms continue to struggle with market success while others make substantial gains.

That ugly bottom third

Are farms still selling two-thirds of their crops at the worst market prices?

At the very least, the old chestnut that farmers sell two-thirds of their crops is the bottom third of the market does stick in the memory. But is it accurate? Um… maybe. There isn’t much hard proof either way, and as for anecdotal evidence, it seems to depend on who you talk to, which may […] Read more


For farmers, social media is more than just a platform to “agvocate.

Why you should be on social media

... it isn’t the reason you think

Technology is ubiquitous on today’s farms, and your social life is no exception. Social media sites like Facebook, Twitter and Instagram allow farmers to share their stories, engage and educate consumers, and connect with and learn from others in their industry around the world. While some current research does point to the pitfalls of social […] Read more

Parents at some point need to transition from shareholder to creditor,” says Merle Good. That’s a big step, because creditors don’t make the farm’s decisions.

Who controls the purse strings on your farm?

By the time the parents hit their mid-60s, financial decision-making should be in the hands of the next generation. Really!

Two decades ago, U.K. professor Andrew Errington identified three stages of farm transfer: succession, retirement and inheritance. He defined succession as the gradual handing over of managerial control. Retirement was the owner withdrawing from active participation in the business of the farm, and inheritance was how the assets were finally signed over to the successor. […] Read more