Daily Network News

More News →

Marketing

grain elevator
Crops, Guide Business, Marketing

It’s buyer’s choice when it comes to your grain

Getting and keeping your farm on your elevator's 'first-call' list is harder than ever

By
Reading Time: 6 minutes With the competition heating up among farmers trying to sell their grain, and also among the elevators trying to buy it, relationship building between buyers and sellers has never been more important to business success for grain and oilseed producers. It’s why dropping in to say a friendly hello every few months is no longer […] Read more
Len Kahn and JoAnn McArthur of Nourish Marketing.
Guide Business, Marketing

The next big step?

As their opportunities get bigger and better, more farmers are likely to hire marketing agencies

By
Reading Time: 5 minutes Among my questions was the natural one for a skeptic to ask. “How are you going to convince farmers to take on an agency and pay all those fees?” Seated across from me in a Guelph restaurant called Borealis — a thriving, trendy, happening sort of place that describes itself as “obsessively local” — agency […] Read more
“It takes a little time to build that trust,” Jochum admits. But taking control of marketing increases his control of his farm’s future.
Crops, Guide Business, Marketing

Active marketing on the farm

On these farms, marketing is no longer a matter of waiting for the right price

By
Reading Time: 7 minutes No matter how closely they watch the skies, farmers can’t control the weather. Nor do they have any influence over the amount of volatility in their markets. But pricing? Well that, says Irmi Critcher, is one aspect of farming that producers can exercise some control over, and that she works hard at. “You can put […] Read more
Steel grain bins
Cereals, Marketing

A marketing strategy for stored grain

Is it worthwhile to store your grain on the farm while you wait for commodity prices to rise?

By
Reading Time: 5 minutes Storing grain on the farm can be a good marketing strategy because, if managed carefully, it can increase a producer’s profits, but it’s important to have a handle on your storage and opportunity costs to assess if it’s actually going to put money in the bank. The capital costs of storage vary depending on whether […] Read more
It was planned as a steady, gradual entry into commercial grain storage for Peter Archer. Then he saw the scale of the opportunity.
Crops, Marketing

Built on the basis

For this farm, finding a way to participate in how local grain prices get calculated has opened the door for growth and success

By
Reading Time: 6 minutes Top marketers know that marketing isn’t only the act of selling, it’s the act of knowing. In particular, top farm marketers not only know their own strategies, strengths and needs, they also know how they can make them mesh with the strategies, strengths and needs of their customer, whether that’s an elevator down the road […] Read more
Digital Marketing 101 and social media tips that help promote your farm
Guide Business, Marketing

Digital Marketing 101 and social media tips that help promote your farm

In this last column of our value-added series, we look at how social media can boost your value-add project

By
Reading Time: 5 minutes Anyone can tell you (in fact, they probably already have, more than once) that the Internet is too powerful a tool to ignore for marketing your value-added products. But exactly how can you harness its potential to reach your own goals? When creating an online presence, Nigel Gordijk, owner of Common Sense Design in New […] Read more
man trying a food sample at an event
Crops, Livestock, Marketing

Best practices for direct farm marketing and five things you need to avoid

Once you’ve got your value-added product or service ready to go, the hard part’s done, right?

By
Reading Time: 5 minutes Not so fast. Chances are you are going to need to work hard to build product awareness. The experts agree you need a plan for how you’re going to let your potential customers know why they’re going to want to do business with you. The marketing plan is a vital part of your business plan […] Read more
dairy cattle
Guide Business, Marketing

Will value adding on the farm work for you?

This first in our four-part series on value adding for farmers starts with the most important question of all

By
Reading Time: 5 minutes So you think you have a great idea for a value-added business on your farm. Before you even begin to evaluate your idea to see if it will fly, however, it’s a good idea to ask the even more basic question: Is this kind of business venture a good fit for you and your family? […] Read more
Errol Anderson, crop marketing strategist
Crops, Marketing

Getting your crop marketing plan down on paper, and beyond

Why put your marketing plan on paper? Because it pays, no matter where the market goes

By
Reading Time: 9 minutes A military phrase jumps immediately to mind. Veteran soldiers often say that no battle plan ever survives its first brush with the enemy. On the farm, you might think it means that the time you’d put into laying out a marketing plan is time you could better spend on any of the thousand other things […] Read more
man in a vegetable greenhouse
Fruit/Vegetables, Marketing

Vegetable grower starts small to grow big

Is diversification the best way to get a start today? As Nathan Klassen is learning, even if the answer is yes, that doesn’t make it easy

By
Reading Time: 6 minutes Nathan Klassen might not have grown up on a farm, but for as long as he can remember, he’s wanted to be a farmer, so in 2011, in the midst of North America’s record-smashing run-up in the price of farmland, he made that dream come true. Klassen was 24 that year, and he bought his […] Read more

AgCanadaTV

AgCanadaTV Special Feature: Crop pest insects to watch out for in 2026

Sponsored by:
More Videos →

Latest Market News

More Market News →