GFM Network News


The main atrium at John Deere’s new ISG R&D building in Des Moines, Iowa, is the hub of a unique work environment for engineers and scientists in tech and robotics.

John Deere builds a new home for rare talent

The green brand is on the lookout for 'unicorns' in high-technology fields, and with farm backgrounds

Reading Time: 6 minutes In today’s high-technology world, a new startup tech firm with the potential to go really big is often described as a unicorn. That term is also used to describe a software engineer or skilled programmer with exactly the right background and combination of skills to drive a company forward, simply because both of those are […] Read more

Research proves it. The more digital your business becomes, the more important soft skills are to your success.

The skills you’ll need as farms become more digital

Technology is transforming agriculture at a speed we hardly grasp. Will yours be among the farms that emerge stronger?

Reading Time: 5 minutes In October, Country Guide covered the report “Farmer 4.0: How the Coming Skills Revolution Can Transform Agriculture” published by RBC, with its emphasis on how the era of super-automation will change how we farm. “As Canadian farmers leave traditional tasks to smart machines, and focus on strategy and systems, they’ll be better positioned than ever […] Read more


It’s not enough to say Canadian growers can compete; the regulatory system is in need of an upgrade.

Why farm innovation is faltering

Farmers are being left behind as they get squeezed between new regulations and consumer activism

Reading Time: 8 minutes The turn of the millennium was an amazing time to be involved in agriculture. Technologies like Roundup Ready, LibertyLink and Bt corn hybrids were in their infancy, with the promise of more to come from GMO labs. GPS yield monitors were new too, and the fledgling world of molecular “pharming” and “farmaceuticals” seemed to promise […] Read more

Developed in conjunction with Bosch, the Xarvio Smart Sprayer determines when and what chemical to spray, which requires multiple nozzles or multiple lines to a single nozzle.

Smart sprayer knows which herbicide to apply, and when

BASF’s Xarvio advances application technology

Reading Time: 3 minutes It’s clear that public sentiment about perceived food safety and the environment is beginning to have a significant impact on consumer choices. An easy case in point is the marketing of meatless burgers at fast food chains as a way to save the planet from climate change. In crop production, meanwhile, the use of herbicides […] Read more


IT firms are seeing the potential in agri-food technology and are buying companies or bringing in talent.

Investing in agri-food technology

“A very dismal state of affairs” is how one investor looks at Canada’s ag tech future

Reading Time: 4 minutes San Eng thinks the agri-food technology investment climate in Canada might improve, but a “venture capital ecosystem” must develop quickly or the nation will lose out. “The people I’ve talked to are overlooking the sector — they don’t think it’s sexy enough, which is disappointing because the potential is there,” says the serial entrepreneur who […] Read more

Phone snubbing or “phubbing” is a term used to describe when someone glances at their phone while you are talking to them.

Get smarter with your smartphone

Your phone is engineered to be addictive. No wonder it pays to set your own rules

Reading Time: 5 minutes There’s no doubt that smartphones are an incredible tool for farmers. We get the power of the internet in a device that fits in our pockets. With it comes the ability to check the weather, sell grain, listen to an audiobook, or identify a weed at the touch of our fingertips. Add in social media, […] Read more


John Deere’s display at CES.

Farm-wired

Proving that ag technology is on top of the electronic world

Reading Time: 5 minutes The Consumer Electronics Show (CES) in Las Vegas teems with electronic gizmos and concept technologies of the future — you know, the things none of us had any idea about a year or two ago but soon won’t be able to live without. At this year’s event in January, one unexpected display towered over all […] Read more

Collecting and using data will drive the agriculture of the future, says a professor at Ohio State University.

Into the future

Celebrated ag tech guru Scott Shearer sees a profitable path ahead, together with some potential bumps

Reading Time: 4 minutes While it’s not exactly as futuristic as 2001: A Space Odyssey, it’s no longer such a big stretch to imagine the day when a single operator anywhere in the world can remotely control 25 to 30 tractors, and when our crops effectively send us emails letting us know what they need. As professor and chair […] Read more


Chris Dempsey, AFS Connect marketing manager, demonstrates Case IH’s newest digital system to members of the farm media.

Selling hi-tech to farmers

Why is so much effort being put into new ways to sell high technology to farmers?

Reading Time: 5 minutes Several farm machinery writers occupied the two rows of mock tractor seats, each with a control armrest, which lined both sides of a special trailer on a warm January morning. Yes, an actual warm January morning, because the trailer was parked in an Arizona farm field, a location that Case IH had chosen for holding […] Read more

Model diesel engines under heavy load no longer belch out black soot than those of a couple of decades ago, thanks to today’s sophisticated engine emissions systems.

Chipping away

Tinkering with the environmental control systems on your new tractor or combine could cost a whole lot more than the $3,000 chipset

Reading Time: 6 minutes A few months ago I was talking with Jim Wood, chief sales and operations officer, at the Rocky Mountain Equipment dealership chain. He voiced concern at the time about equipment owners who were deleting the emissions systems in their late-model equipment. Aside from the issues this creates at dealership service departments, he expressed concern that […] Read more