Reading Time: 3 minutes Washington/Mexico City/Ottawa | Reuters — A modernized U.S.-Mexico-Canada trade pact took effect on Wednesday, ensuring continuity for manufacturers and agriculture, but the threat of disputes is exposing cracks in what was meant to be a stronger North American fortress of competitiveness. As the deal kicks in, the Trump administration is threatening Canada with new aluminum […] Read more
CUSMA pact takes effect under cloud of disputes, COVID-19
Deal appears to assure continuity of trade for agriculture
Buhler to halt Farm King manufacturing at Fargo
Work to move to company's Minnesota plant
Reading Time: 2 minutes Farm equipment maker Buhler Industries plans to gather its U.S. manufacturing work into one plant in Minnesota this summer and halt operations at nearby Fargo, N.D. The Winnipeg company, whose product lines include Versatile tractors and sprayers and Farm King application, tillage and hay equipment, said Monday it’s “optimizing” its U.S. production to boost efficiency […] Read more
Pandemic planning leads to staff cuts at Agropur
Dairy co-operative enters 'business continuity' mode
Reading Time: 2 minutes Dairy co-operative Agropur’s “business continuity” plan against the COVID-19 pandemic calls for job cuts and layoffs for about three per cent of its total workforce. Longueuil, Que.-based Agropur announced Thursday it will eliminate 60 positions and temporarily lay off another 200 employees, all from its Canadian operations. In the “unprecedented context” of COVID-19, Agropur said […] Read more
Deere bets on cost cuts, services push to boost profits
Reading Time: 2 minutes Chicago | Reuters — Deere and Co. on Wednesday said it will cut costs and ramp up investment in data-driven agriculture technology and its services business to make itself more profitable. In a pitch to investors, CEO John May said the measures are expected to boost operating profit margin to 15 per cent by 2022 […] Read more
Auger-steer invention drives farm family’s business success
Diversifying into manufacturing creates more opportunity for the Toews family, but there have been many lessons along the way
Reading Time: 12 minutes It was 2008 and things just weren’t working out for Bernie Toews. From his tractor cab, he’d tried again and again to manoeuvre an auger around a tight corner on the family farm near MacGregor, an hour and a half west of Winnipeg, and it just wasn’t going to happen. Now, Toews was backing the […] Read more
Deere to lay off 163 U.S. workers as trade war dents demand
Reading Time: 2 minutes Chicago | Reuters — Deere and Co. on Tuesday announced indefinite layoffs for 163 U.S. manufacturing workers at plants in Illinois and Iowa that make agricultural, forestry and construction equipment, citing decreased customer demand. The layoffs come week after the company said it would reduce production by 20 per cent at its facilities in Illinois […] Read more
Affecting attitudes
GM takes to TV and the movies to get you to buy the new Silverado pickup
Reading Time: 6 minutes One of the most interesting press releases to drop into my inbox this year has come from General Motors. “Chevrolet debuts all-new Silverado marketing campaign,” was the headline. It revealed how The General (as car guys have called the brand for years) plans to convince consumers to take a second look at the updated pickups […] Read more
What’s next for Massey Ferguson?
AGCO injects new life into the MF brand in Europe, promising to add “an avalanche” of new products in bright red paint
Reading Time: 8 minutes The attitude of marketing staff and the overall experience of just being at AGCO’s giant display at Agritechnica this year was different than I’d seen in past years. The stand was clearly divided between the company’s two primary brands sold in Europe: Massey Ferguson and Fendt. Then, an incident really drove home the reality of […] Read more
NAFTA indecision
Washington may be divided on NAFTA, but machinery manufacturers certainly know where they stand
Reading Time: 5 minutes Through mid-winter, the push from machinery executives for the U.S. government to reach a deal on NAFTA seemed to be gearing up. AEM (the Association of Equipment Manufacturers) was sending out that message even louder and clearer than it had been on behalf of its member companies in the ag and construction machinery sector. An […] Read more
Brandt to buy first U.S. manufacturing plant
Reading Time: 2 minutes A Canadian farm and industrial equipment manufacturer is preparing to set up its first U.S. base to make farm equipment for U.S. corn and soybean growers. The Regina-based Brandt Group, whose farm equipment lines include loaders and skid steers as well as augers, conveyors and vacuums for grain handling, announced Friday it will buy a […] Read more
A message from April Stewart, Country Guide's Associate Editor
