GFM Network News


A full-sized Silverado made out of LEGO blocks was built by school students to help publicize the Silverado and “The LEGO Movie 2: The Second Part.”

Affecting attitudes

GM takes to TV and the movies to get you to buy the new Silverado pickup

One of the most interesting press releases to drop into my inbox this year has come from General Motors. “Chevrolet debuts all-new Silverado marketing campaign,” was the headline. It revealed how The General (as car guys have called the brand for years) plans to convince consumers to take a second look at the updated pickups […] Read more

AGCO is putting more distance between its major brands at the dealership level.

What’s next for Massey Ferguson?

AGCO injects new life into the MF brand in Europe, promising to add “an avalanche” of new products in bright red paint

The attitude of marketing staff and the overall experience of just being at AGCO’s giant display at Agritechnica this year was different than I’d seen in past years. The stand was clearly divided between the company’s two primary brands sold in Europe: Massey Ferguson and Fendt. Then, an incident really drove home the reality of […] Read more


Sergio Marchionne, chairman of CNH Global, the parent company of New Holland and Case IH, and CEO of FCA, warned against killing NAFTA during a recent press conference in Detroit.

NAFTA indecision

Washington may be divided on NAFTA, but machinery manufacturers certainly know where they stand

Through mid-winter, the push from machinery executives for the U.S. government to reach a deal on NAFTA seemed to be gearing up. AEM (the Association of Equipment Manufacturers) was sending out that message even louder and clearer than it had been on behalf of its member companies in the ag and construction machinery sector. An […] Read more

Brandt to buy first U.S. manufacturing plant

A Canadian farm and industrial equipment manufacturer is preparing to set up its first U.S. base to make farm equipment for U.S. corn and soybean growers. The Regina-based Brandt Group, whose farm equipment lines include loaders and skid steers as well as augers, conveyors and vacuums for grain handling, announced Friday it will buy a […] Read more


Chris Martin developed his own hay dryer to improve the quality of his hay.

Farmer-made hay dryer boosts quality

Chinook bale dryer uses spikes to dry bales from the inside out

Chris Martin saw how hay bale dryers were working in Quebec and thought that the concept would work on his farm in Ontario. And he figured he and his brother could make one that worked even better. Three years later, they have their dryer working – but not perfected – and have sold one other […] Read more

Peter Hall, vice-president and chief economist at Export Development Canada, discussed global trade with a group of exporters in Winnipeg in May.

Turning friends into targets

Be glad you aren’t the CEO of a major machinery manufacturer in the new era of Donald Trump

Ever since Donald Trump sold 62 million American voters on the idea that, by applying border taxes, he could recreate a manufacturing landscape last seen in the 1950s, there have been sweat stains on the collars of manufacturing executives everywhere. Now, more of those executives within the U.S. are speaking out about what they think […] Read more



Dealers look over new combines during a product launch in the U.S. Will Trump’s trade policies force them to charge farmers even more for new equipment?

Trumping it out

Will a protectionist administration in the White House force our ag equipment industry to move south?

It was a stunning move. Ford’s CEO and president Mark Fields appeared on CNN in January to announce that his company was scrubbing its long-planned construction of a US$1.6 billion assembly plant in Mexico. Instead, Ford will invest U.S.$700 million in a Michigan facility and boost its workforce in that state by 700. It looked […] Read more


AGCO bets big on China

While the war of words heats up between Beijing and Washington, AGCO is becoming a major player in the Chinese economy

One of the world’s largest farm equipment manufacturers is predicting a bright future in China, and it is putting its money behind that belief. AGCO, parent company of well-known brands Massey Ferguson, Fendt, Valtra, GSI, and Challenger, has opened a new state-of-the-art manufacturing facility in Changzhou to serve both its international needs and what it […] Read more

In an unusual move, AGCO president and CEO chose to introduce new Challenger tractors to stock market investors rather than at an agricultural event.

Bad news for ag’s Big 3 farm equipment manufacturers

With three-quarters of machinery makers already planning lay-offs, Brexit’s damage to the EU is creating more worry

On the eve of Britain’s June 23 vote, I was in Hungary eating supper with a group of journalists including a freelancer who is also part of a family farm operation in England. She was the one to correctly predict the “leave” victory. That farmers would vote to leave the EU was astonishing to me. […] Read more