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Tag Archives local food

General, Machinery, Markets

Federal food policy aims to lift local and Canadian-grown products

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Reading Time: 2 minutes Federal programs to boost the profile of domestic and locally grown foods at home while reducing food waste, food insecurity and deceptive food marketing are all up for funding under the government’s new Food Policy for Canada. Agriculture Minister Marie-Claude Bibeau and Parliamentary Ag Secretary Jean-Claude Poissant announced the new policy Monday in Montreal, following […] Read more
With world populations on the rise, agriculture is expected to increase production to feed more hungry mouths. But some would argue that if less food was wasted, the need for more food would be a much less urgent need.
Guide Business

Business opp

Entrepreneurs see big bucks in the campaign to reduce food waste

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Reading Time: 4 minutes In recent years, farmers have been repeatedly urged to produce more food to feed a world population that is expected to hit almost 10 billion people by 2050. At the same time, food waste is a growing concern, leading some to argue there’s already enough food being produced in the world, and the real solution […] Read more
You have to learn about customers — what they want — and figure out what success will look like.” – Gary Morton.
Guide Business, Marketing

Got what it takes?

Cutting out the ‘middleman’ sounds like an obvious way to increase farm profitability. And sometimes, that’s exactly how it works out

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Reading Time: 5 minutes Maybe there really isn’t anything new under the sun. For generations, farmers have looked at the yawning gap between what they get paid for their crops and livestock versus what consumers pay in the grocery store, and thought there’s got to be a way to capture more of the consumer dollar for the farm. No […] Read more
There are so many producers who have great products but can’t get them from point A to point B, especially at volume,” Ferguson says.
Guide Business

The Farm Network takes farm food products beyond local

The Farm Network is pioneering a new category of food business, helping farmers grow their sales of local products to reach commercial scale

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Reading Time: 5 minutes When Tyler Ferguson found a distinct gap in Canada’s local food system, he decided to fill it by starting his own sales, marketing and distribution company focused on getting more food products from the farm into retail. That was the first step. But only the first step. “I noticed that a lot of local food […] Read more
Marcia Woods
Guide Business

Uber-stores for food

Businesses like Marcia Woods’ FreshSpoke are figuring out how to connect Canadian farmers with the consumers looking for ways to buy from them

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Reading Time: 4 minutes Marcia Woods’ frustration at not being able to buy the high-quality food that she knew was being grown right down the road evolved into an online business that not only connects farmers with wholesalers, but also solves their transportation and cash-flow headaches. Coming from a long line of Oxford County farmers in Ontario, Woods, who’s […] Read more
Dana McCauley.
Guide Business

Where might Canada’s food trends be headed?

Food guru Dana McCauley is forecasting great new opportunities for farmers

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Reading Time: 4 minutes Have you ever thought there might be an opportunity in knowing what foods will be hot in the next few years? Ever wonder if you should really care? For our Country Guide readers, I asked Toronto’s Dana McCauley — chef, recipe developer, food trend watcher, and executive director of Food Starter, a non-profit food incubator […] Read more
Guide Business

Getting serious about local food

Philly Markowitz is fired up about supporting local farmers in an effort to build up rural communities throughout Ontario’s Grey County

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Reading Time: 8 minutes Generations of rugged farmers have worked this rugged landscape. They’ve run cattle, they’ve pastured sheep, they’ve planted crops. None of it has been easy. South of Georgian Bay, the county’s highlands are notoriously cold, the ground rolls unpredictably in all directions, and the soil is just plain tough. If Grey County was an old building, […] Read more
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Guide Business, Marketing

Is direct-farm marketing an opportunity for larger farms?

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Reading Time: 4 minutes The growing gap between consumer demand and the ability of the farm business community to meet that demand presents a dangerous vacuum for small farmers, believes Charlie Touchette, executive director of the North American Farmers’ Direct Marketing Association. It could, he says, become a vacuum that gets filled by corporate entities rather than local producers. […] Read more
Jennifer and Andrew Lovell.
Guide Business, Marketing

Orchard’s business success inspired by Disney

Andrew and Jennifer Lovell turned this small U-pick into a thriving farm market and entertainment destination, using the magic of Disney’s marketing psychology

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Reading Time: 9 minutes Although neither of them had been raised on a farm, Andrew and Jennifer Lovell bought the shares of a farm corporation four years ago. The farm was a small orchard near Keswick Ridge, a half-hour west of Fredericton, N.B., and when they took over, it was only 37 acres of apple trees, a quarter acre […] Read more
Tom Button is editor of Country Guide magazine.
Opinion

Editor’s Note: Deciding you want a better future

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Reading Time: 2 minutes Farming is evolving faster than any of us realize, with farmers solidly in charge. To see how, just read the stories our latest issue and apply their messages to an entire industry. A few weeks ago, our broader Country Guide team hired a bus and invited the agency people who make the ads, write the […] Read more

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AGCanadaTV: In Case You Missed It – Your National Ag News Recap for the week ending April 3, 2020.

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