‘A lot of farmers tend to try a bit of everything, which is absolutely exhausting.’ – Phil Veldhuis.

Do’s and don’ts of farm direct marketing

Reading Time: 7 minutes The reality for many small farmers is that direct marketing what they raise and grow on their farms is the only way they can see to achieve the margins they need to support themselves and their dreams. “For entry farmers or those who are smaller, they don’t have the economy of scale to rely on […] Read more

Tom Button

Editor’s Note: Time for your vote

Reading Time: 2 minutes Canada’s mainline farm organizations are struggling for your support. They deserve another shot. That’s not based on past performance. We all have questions about one policy or another or about one political connection or another. Instead, it’s because of the scale of the challenges ahead, and because the past decade has done so much to […] Read more


Many business owners have their narrative down pat, though generally in their head.

The numbers you need to know when selling an agribusiness

Learn from an industry leader how to build and generate the total value of your farm. (Hint: it’s never only about the numbers)

Reading Time: 5 minutes It’s not easy to sell a business that you’ve poured your heart and soul into. And selling an agribusiness isn’t as simple as selling a piece of equipment or land.  Potential buyers must meet the owner’s criteria, often including that they must be a good bet to protect their legacy, which means they may also […] Read more

To debt, or not to debt

To debt, or not to debt

Debt is the big question as we head into 2025. Is more debt essential for farm success?

Reading Time: 8 minutes There are many pressures on the agriculture industry and its individual businesses. As Canadian growers and producers, our farms are expected to do more at every turn. Farms must maintain peak performance. That’s clear. And they must generate or leverage ahead-of-the-curve innovation and technology. But that’s just the start. They must also analyze and manage […] Read more


The first step to determining where a person fits and how much information should be shared with them is to establish their role on the farm.

Information sharing on the family farm

Like it or not, it makes a lot of sense to get much more formal about who you show your business numbers to, and when

Reading Time: 5 minutes Affectionately, on the farm, it gets thought of as “the boardroom.” It’s the kitchen table, but the conversation around it isn’t always so affectionate, or so gentle. The kitchen table can also be host to plenty of uncomfortable questions and conversations, especially if the person asking the questions isn’t getting to see the numbers they […] Read more

It’s never too late to start assembling the financial building blocks so you need to be prepared for the next opportunity that may come your way.

The building blocks of farm finance

Reading Time: 3 minutes In my career as a farm CPA and CFO I’ve noticed some recurring themes. Balance sheets and consolidation are increasing, debt servicing and cash – flow are top issues, and assets and growth are becoming more expensive Typically, advisors, consultants and fractional CFOs are engaged at the top of what I refer to as the […] Read more


Tom Button

Editor’s Note: Yes, it’s time to get out of the way

Reading Time: 2 minutes We still read about baby boomers, naturally. And of course there are generations X, Y and Z. Now, too, there’s Alpha, and we’re even told the first baby born this coming New Year’s Day will usher in a new group that, whatever their feelings about the matter, will have to wear the label “Generation Beta” […] Read more

“Instead of asking yourself, ‘How can they think that?!’ ask yourself, ‘I wonder what information they have that I don’t?’”

Turning tough farm conversations into soft landings

How can you discuss the things that matter most without everyone blowing their lids, and you blowing yours too?

Reading Time: 5 minutes Are you even a real farmer if you haven’t had any tough conversations on the farm? All kidding aside, running a business with family and often non-family employees can involve some difficult and emotionally charged conversations. Country Guide searched out three books written by professors, corporate trainers and members of the Harvard Negotiation Project for […] Read more


Farm succession planning is a journey, not a destination.

More owners at your farm table

Bringing more siblings and cousins on board can strengthen your farm, but be sure to do it right

Reading Time: 3 minutes Through history, most farms ended up sold or split between siblings. Today, however, we’re seeing a big change. Rather than splitting the farm, family farm groups made up of siblings and cousins are increasingly sticking together. Sometimes these groups become active farming operations. In other families, they hold the land. While good for the continuity […] Read more

Farmers have great new ideas, but, says Penny Fox (inset), many store shelves are still empty.

The infrastructure gap in Canada’s agriculture and food sector

What is the ‘Missing Middle,’ and how can your investment in venture capital fix it?

Reading Time: 9 minutes There is a “Missing Middle” in Canada’s ag and food sector — a kind of bottleneck caused by how the country’s mid-sized ventures are getting swallowed up by the few large corporations that supply most of the food that Canadians buy. As problems go, this one might seem unimportant or maybe even irrelevant, but for […] Read more