Reading Time: 4 minutes Whether it’s in a wagon full of corn, a load of fertilizer, a jug of fungicide, a robotic milker or a new tractor, farmers always look at whether it will provide a return on investment. For those with the option, irrigation is another item to add to the ROI list. Until recently, irrigation was more […] Read more
Helping irrigation finding its value
High commodity prices and dry weather prompt some growers to have a look
The race toward precision agriculture
AGCO believes new environmental regs will shove farmers to invest more in precision ag
Reading Time: 6 minutes In mid-July farmers in the Netherlands turned out en masse to block highways, an airport and various food distribution routes. Those acts of civil disobedience were sparked by resistance to the European Union’s “Green New Deal,” which establishes a host of new environmental regulations that Dutch farmers think will significantly affect their production methods. It’s […] Read more
More satellite imagery options for crops
A rapid increase in resellers is reshaping imagery demand and usability
Reading Time: 4 minutes There are so many satellites up there these days that astronomers worry that they will block their view. And while some of these satellites can offer a new level of vegetation and crop image analysis, the uptake has been a bit slow so far. Where there has been significant growth — and perhaps a window […] Read more
Agco buys Manitoba ag autonomy firm JCA
Massey, Fendt maker boosts precision ag capacity
Reading Time: < 1 minute International farm equipment maker Agco is aiming to boost its bench strength in the precision agriculture and autonomous ag sectors by buying a Prairie software and hardware company known for both. Agco, the maker of machinery brands including Massey Ferguson, Fendt, Challenger and Valtra, said Monday it has bought Winnipeg-based JCA Technologies for an undisclosed […] Read more
Another digital option for farmers
Precision Farming: Corteva’s Granular Insights platform can implement data as far back as 2016
Reading Time: 3 minutes There’s yet another option in the growing list of options for precision farming software. Introduced in 2019, Corteva’s Granular Insights is billed as a platform to help growers scout their fields and find in-season problems faster. It has expanded since and can now upload planting and harvest data, use satellite and aerial imagery and provide […] Read more
Precision ag needs and wants
Precision Farming: The technology is out there, but should you make the decision to give it a try?
Reading Time: 5 minutes You could say that most farmers are already sold on the benefits of precision agriculture — depending on how you define the term, and how many of the benefits are wants versus needs. “Farmers do things along a spectrum,” says Marvin Talsma, product marketing manager for Climate FieldView, Bayer CropScience’s precision agriculture data platform. “There […] Read more
TELUS targets the farm
Maybe it used to be just a telephone company, but the TELUS of today is assembling a powerful list of technology services that it says will shape tomorrow’s agriculture. In fact, you may already have bought in without knowing it
Reading Time: 6 minutes Farmers have seen the consolidation of equipment dealerships, input suppliers, grain companies, and feedlots. Consolidation of farms themselves has and is occurring. So should we be surprised that consolidation of ag data companies is now happening? TELUS has entered the agricultural industry in a big way. Yes, TELUS, the outfit that many farmers view as […] Read more
CNH sees revenues rising to 2024 on precision agriculture plans
Margin at agricultural unit seen at 14.5 to 15.5 per cent
Reading Time: 2 minutes Milan | Reuters — Italian-American vehicle maker CNH Industrial on Tuesday gave guidance for a total revenue growth of up to 24 per cent through 2024 as it presented a new business plan after spinning off its truck, bus and engine units. In a bid to focus on its higher-margin agriculture and construction machine businesses, […] Read more
Trimble dealer shores up cross-Canada coverage
Vantage Canada picks up Ontario rights
Reading Time: 2 minutes The company handling sales and service for Trimble precision ag technology across most of Canada has reached a deal to handle the rest of it. Vantage Canada announced Friday it has bought the Trimble dealership rights and assets for Ontario from Premier Equipment, a John Deere dealership chain with nine locations in the province’s southern […] Read more
Analyzing the ROI on precision investment
Farmers from different areas discuss their results with the seeding and fertilizer system
Reading Time: 4 minutes Can precision technology pay? Farmers participating in a panel discussion at last December’s Virtual Precision Agriculture Conference say yes. However, strategies differ. Clinton Monchuk of Monchuk Farms near Lanigan, Sask., is also executive director of Farm and Food Care Saskatchewan, and he says the precision techniques used on his farm are all chosen to improve […] Read more
A message from April Stewart, Country Guide's Associate Editor
