Trimble dealer shores up cross-Canada coverage

Vantage Canada picks up Ontario rights

A side view of Trimble’s EZ-Pilot Pro guidance system mounted on a tractor’s steering column. (

The company handling sales and service for Trimble precision ag technology across most of Canada has reached a deal to handle the rest of it.

Vantage Canada announced Friday it has bought the Trimble dealership rights and assets for Ontario from Premier Equipment, a John Deere dealership chain with nine locations in the province’s southern region.

Vantage, in its release, said this deal completes a “nationwide portfolio” for a new Vantage Canada entity, which will remain headquartered in Calgary and offer sales and services across the country.

California-based Trimble’s ag services division offers tech products including tractor guidance systems, positioning and correction services, yield monitoring, crop planning and farm financial software, as well as tile drainage, grade control and land forming systems for water management.

“Going forward, we are remaining focused on our John Deere portfolio of precision ag technology, and trust that the transition of our Trimble portfolio of products and services to Vantage Canada will be beneficial for our traditional Trimble customers,” Premier co-CEO Allan Dueck said in a release.

Premier has locations at Alliston, Ayr, Courtland, Elmira, Listowel, Ospringe, Simcoe, Smithville and Tavistock. Last month it merged its Mount Forest and Listowel dealerships into a new facility at Listowel.

Premier, whose operations in the region date back to the 1950s, has been providing Trimble precision ag and water management technology in its catchment areas for almost 15 years. Financial terms of the deal weren’t disclosed in Friday’s release.

“We are excited to acquire and extend our precision ag and water management expertise to farmers and tile drainage professionals in Ontario,” Jeff Bilow, general manager for Vantage Canada, said in the same release.

Vantage bills itself as providing the full suite of Trimble Ag services and support “backed by domain experts from coast to coast.”

The company offers what it describes as “concierge” services, billed as “a complete offering of services that ensure the success of the grower from data acquisition to analysis.” — Glacier FarmMedia Network

About the author

Editor, Daily News

Dave Bedard

Editor of Daily News for the Glacier FarmMedia Network. A Saskatchewan transplant in Winnipeg.



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