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Tag Archives food marketing

Features, Marketing

Right for your farm too?

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Reading Time: 3 minutes As more farms like Jackknife Creek Cattle & Land find success with their direct-to-consumer ventures, many experts believe it’s a good time for others to do the same. Food veteran Jo-Ann McArthur says Canada is ready and waiting. “Is it a good time? Absolutely,” she says. McArthur, president of Toronto-based Nourish Food Marketing, says now […] Read more
“When someone says no, I’m just going to push 10 times harder,” says Ryan Albright, “especially if it’s a flat-out no.” It’s the spirit he needed to build Covered Bridge Potato Company.
Guide Business, Marketing, Potatoes

A drive to succeed

How much energy and ambition does it take to succeed at value adding? Get ready for a serious reality check

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Reading Time: 11 minutes Cutthroat. Vicious. Not for the faint of heart. Adjectives like these usually get saved for Wall Street bankers, high stakes poker or perhaps bull riding. It’s rare to find a person who’d apply them to making and selling potato chips. Take it from Ryan Albright, though. If anything, they’re much too mild for what this […] Read more
“We plan to keep planting,” says Jade King. With prices up to $300 per kg, the market is red hot.
Guide Business, Marketing, News

Three farms find ways to live it up

Yes, farms can aim at five-star markets, as Nuffield farms show around the world

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Reading Time: 7 minutes When we think of farm diversification here in Canada, we usually imagine new crops or livestock, maybe some value-adding, or possibly some entry-level agri-tourism. How often, though, would you think of going after the top end of a luxury market?  Below, meet three farms that have successfully diversified their income streams by targeting luxury offers […] Read more

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