Now that farmers have had a taste of “attending” virtual machinery shows, will in-person machinery shows continue to attract the same crowds?

Getting back to reality after COVID-19

Will farm shows and machinery events ever be the same again?

Reading Time: 6 minutes In my time as machinery editor, getting to publicity events held by equipment brands has meant spending a lot of time in hotels and on airplanes. My schedule saw me, on average, flying somewhere every six weeks, and you get to experience a lot of unusual things that way, like when a flight attendant on […] Read more

The information landscape is changing, and some organizations are exploring new ways of offering that information to farmers other than traditional methods.

Who’s getting educated?

It’s time for ag suppliers to get as good as farmers at technology, and to treat us with the respect we have earned

Reading Time: 6 minutes Technology and big data have changed nearly every facet of agriculture. My tractor performance is continually monitored, not only by the operator but by the manufacturer. If the operator slips the clutch or stalls the tractor while under load, I can expect an immediate notification on my cell phone. If it’s anything more serious, a […] Read more


Your 2020 agricultural calendar of winter events

Your 2020 agricultural calendar of winter events

The first 90 days offer impressive opportunities for new insights, new technologies and new points of view

Reading Time: 6 minutes The one thing we can know for sure as we enter this new decade is that it will be vital to get a good start on 2020. So maybe it’s not so bad that popular culture sees New Year’s as a time for making resolutions and pledges. The seed and the fertilizer may be ordered […] Read more

farming a test plot

A new farm show hits the Prairies

Ag in Motion will focus on practical demonstrations and field plots in Western Canada this summer

Reading Time: 5 minutes As a machinery editor, one of the places where I’ve come to feel most at home is in the aisles of a farm equipment show. I’ve logged many miles walking those aisles in the last few years. But I’ve also come to learn that those aisles aren’t all the same. Clearly, not all farm shows […] Read more