Reading Time: 6 minutes When I received my invitation from AGCO to attend a media event earlier this summer, I was told there would be a surprise. It was, said the company’s PR agent, to be the unveiling of the new IDEAL combine. Hardly a surprise, I muttered to myself. AGCO had debuted the IDEAL in Germany last November, […] Read more
The new AGCO strategy
The company gets serious about launching FENDT as its high-tech brand in North America
Practical data
Brands look to break down the barriers that prevent farmers from integrating big data across lines
Reading Time: 2 minutes When telematics and digital data gathering technologies began appearing as options on major brand equipment a decade or so ago, it was a world full of boundaries — between those digital program offerings, that is. Some brands decided early on to go down the path of proprietary systems. Buy a green tractor, pair it with […] Read more
It’s YOUR farm data
… but it’s the companies you deal with that are creating an income stream from it
Reading Time: 4 minutes Long before the social media scandal that rocked Facebook and bankrupted Cambridge Analytica, Kelly Bronson was looking into how data is collected, who uses it and how they are benefitting from it in Canada’s agri-food sector. “For a couple of years, I’ve been doing qualitative research into the social scientific aspect of data collection in […] Read more
VIDEO: Kubota baler takes to the field at Ag in Motion
Reading Time: < 1 minute Michel Landry, field product specialist with Kubota, gives you a walk-around of the brand’s BV5160 baler at Ag in Motion, and talks about some of the features that help set it apart from other manufacturers on the market.
AGCO sees Draper headers top demand
Company says better performance results in customer preference for Draper heads
Reading Time: 3 minutes AGCO launched its 9250 flexible Draper header back in 2010. It was compatible with all the company’s Gleaner, Massey Ferguson and Challenger branded combines. Since then, though, engineers have made a few tweaks to its design, and a version of the current design remains in use across all three combine brands. “We’ve had quite a […] Read more
The Allis G tractor roars back to life
Ohio company sees a new opportunity for a very old design
Reading Time: 5 minutes The unique design of the vintage Allis-Chalmers model G tractor (or implement carrier, as it could be more accurately described) makes it one of the most identifiable machines at any antique tractor show. It was manufactured from 1948 to 1955. And as Lydell Steiner, project lead on the Tilmor tractor project, sees it, it may […] Read more
Feeling the heat
Manufacturers and dealers grapple with potential “right to repair” legislation
Reading Time: 5 minutes It has to rank right up there as one of the most hotly debated topics in the farm machinery industry, and it has become known by the catch phrase “Right to Repair.” John Deere was (and arguably still is) the primary focus of fury, with many both inside and outside the ag sector railing against […] Read more
Keeping the place up
Manufacturers offer new yard care machines for 2018
Reading Time: 3 minutes As the warm weather comes on, a job on every farm is to pull the yard care equipment out of storage and get it running again. If that’s getting to be a nuisance, you might want to look at some of the new offerings in the lawn and sub-compact tractor segments that manufacturers have introduced […] Read more
What’s next for Massey Ferguson?
AGCO injects new life into the MF brand in Europe, promising to add “an avalanche” of new products in bright red paint
Reading Time: 8 minutes The attitude of marketing staff and the overall experience of just being at AGCO’s giant display at Agritechnica this year was different than I’d seen in past years. The stand was clearly divided between the company’s two primary brands sold in Europe: Massey Ferguson and Fendt. Then, an incident really drove home the reality of […] Read more
The reason for Monosem
This European planter isn’t new, but the mindset behind it is grabbing more attention among producers looking to cut costs and boost performance
Reading Time: 5 minutes With the high cost of farmland, the focus for a growing number of producers these days is productivity. But this is productivity managed with an extremely sharp pencil. That helps explain the heightened interest in Monosem planters, because of their potential role in helping growers reduce their seed costs. Many growers have already attempted to […] Read more
A message from April Stewart, Country Guide's Associate Editor
