Reading Time: 6 minutes In today’s high-technology world, a new startup tech firm with the potential to go really big is often described as a unicorn. That term is also used to describe a software engineer or skilled programmer with exactly the right background and combination of skills to drive a company forward, simply because both of those are […] Read more
John Deere builds a new home for rare talent
The green brand is on the lookout for 'unicorns' in high-technology fields, and with farm backgrounds
AGCO adds to its Global Massey Ferguson tractor line
Two new 5700 Series models hit the market for 2020
Reading Time: 2 minutes In the last couple of years, major brands have been producing utility and mid-range tractors with powershift transmissions that don’t require clutching. In October AGCO announced it, too, is adding that type of transmission to its “Global” 5700 Series Massey Ferguson tractor family. Two new models, the 100-horsepower 5710D and 111-horsepower 5711D models will join […] Read more
John Deere revamps its 6M tractor family
New models and more options to appeal to different buyers
Reading Time: 3 minutes John Deere has been offering a pretty wide range of tractors designed to appeal to an equally wide group of buyers looking for power in the mid-horsepower class. In the 105- to 250-horsepower group, the green brand’s 6 Family of tractors already offers an impressive 20 models from the economy 6Es to the high-end 6Rs. […] Read more
Why Kubota thinks you’ll buy more of its farm equipment
The Texas-based manufacturer sees both end-users and retail dealers as its customers
Reading Time: 5 minutes As I walked through Kubota’s new headquarters in Grapevine, Texas, one particular observation stood out to me. In other companies’ offices and engineering centres that I’ve visited, there was never any shortage of images of the brand’s machines lining the hallway walls. The offices in the Kubota building were stylish and comfortable with plenty of […] Read more
Smart sprayer knows which herbicide to apply, and when
BASF’s Xarvio advances application technology
Reading Time: 3 minutes It’s clear that public sentiment about perceived food safety and the environment is beginning to have a significant impact on consumer choices. An easy case in point is the marketing of meatless burgers at fast food chains as a way to save the planet from climate change. In crop production, meanwhile, the use of herbicides […] Read more
Autonomous farm machinery drives out into the desert
DOT Technology Corp. holds an impressive demo day in Arizona
Reading Time: 5 minutes It’s obvious that Norbert Beaujot invests a lot of time thinking about the coming transformation of ag machinery, and about how to explain it to the farmers who are going to be at the very centre of the action. Beaujot is founder of DOT Technology Corp. and the inventor of the DOT autonomous power platform, […] Read more
One line, two brands?
Kubota and Versatile partner up to build a tractor
Reading Time: 3 minutes It’s been no secret that Winnipeg-based Versatile has had a new tractor line in development for the past several years. But maybe there’s more you need to know. Versatile has long been thought of as a producer of high-horsepower tractors. Historically, though, it has had a presence in a lower horsepower class with production of […] Read more
‘My sprayer’s a mess’
In the new era of weed resistance, your risk of a plugged tank or boom is climbing
Reading Time: 7 minutes There may be no better phrase that symbolizes agriculture than “timing is everything.” Planting, fertilizing and harvesting are obvious fits, but the term also applies to pesticide applications, planter preparations and seed purchases. Another area where timing is important is in the mixing of chemicals, although some may argue that it’s more a matter of […] Read more
Farm-wired
Proving that ag technology is on top of the electronic world
Reading Time: 5 minutes The Consumer Electronics Show (CES) in Las Vegas teems with electronic gizmos and concept technologies of the future — you know, the things none of us had any idea about a year or two ago but soon won’t be able to live without. At this year’s event in January, one unexpected display towered over all […] Read more
More 6R tractors from John Deere
The green brand imports two new models from Europe
Reading Time: 3 minutes When John Deere introduced its newest offerings to European farmers at the 2017 Agritechnica in Germany, it showed off two new models for the top end of its 6R tractor line. These two tractors, rated at 230 and 250 engine horsepower, packed a lot of power into a compact chassis. And there was more. Deere’s […] Read more
A message from April Stewart, Country Guide's Associate Editor
