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Tom Button
Opinion

Editor’s Desk: It’s all about values

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Reading Time: 2 minutes “It isn’t what a person says that counts. It’s what they do.” Everyone on the farm learned this from the cradle, and over the years they’ve come to know exactly how sage this advice really is. Being in business puts your values into action. It proves, every day, exactly what your beliefs are, and what […] Read more
Men shaking hands
Guide Business, Opinion

Our toughest marketing challenge

Farmers are losing respect. Now is the time to win it back, before the costs get even worse

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Reading Time: 4 minutes Rodney Dangerfield built a comic career on his signature line: “I don’t get no respect.” But for the agricultural industry, loss of respect is no laughing matter. The public perception of agriculture is steadily eroding. Last fall, Harris Interactive asked 2,537 Americans to name the most prestigious occupations. As you might guess, doctors topped the […] Read more
Tom Button
Opinion

Editor’s Desk: A better marketing idea for agriculture

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Reading Time: 2 minutes Marketing is in a class by itself. Nowhere else in agriculture is there so much more noise than information, or so many claims based on untested and untestable evidence. As a rule, of course, the entire financial and business ends of farming let us down in this regard, and I have complained in this space […] Read more
A mature wheat field in Australia nears harvest.
Cereals, Guide Business, Opinion

How Australia plans to beat Canadian farmers

A must read from Down Under for coming out on top

By
Reading Time: 6 minutes You have to admit that for an economic study, this one has a great title: “The Puck Stops Here!: Canada challenges Australia’s grain supply chains.” The new study is by the Australian Export Grains Innovation Center (AEGIC), and it looks into Western Canada’s export grain supply chain. In fact, it looks at our grain system […] Read more
Tom Button
Opinion

Editor’s Desk: Are they right this time?

By
Reading Time: 2 minutes You’ll find no shortage of things to disagree with in our July/August issue of Country Guide. If you don’t, it means we haven’t worked hard enough. My sense is that the future of farming is going to turn out to be just the other side of incredible. Probably, it’s your sense of the future too. If […] Read more
Opinion

Editor’s Desk: The question of farm growth

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Reading Time: 2 minutes It was a question that went all around the table. I was in Illinois with a group of Canadian and American farmers, and the discussion leader kept track of all their answers on a whiteboard. Here’s the question. In the last 30 to 40 years, how much has your family expanded the number of acres […] Read more
Opinion

Editor’s Desk: Brothers versus sisters

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Reading Time: 2 minutes History will judge today’s farm families based at least in part on how they treat their brothers and sisters. At this point, it’s far from clear that history’s judgment will be kind. If you have sons and daughters in your family, they know this and they are thinking it (actually, they are thinking a lot […] Read more
Opinion

Editor’s Desk: Get your mind around it

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Reading Time: 2 minutes Of all the sciences, which is the most important for your farm? Is it biology, or soil science, or chemistry, or electronics? My vote is for none of those. My vote is for psychology. I hope that surprises you, because it sure surprised me. I had just finished talking to young wannabe farmers at Ridgetown […] Read more
Opinion

Editor’s Desk: Test the next generation

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Reading Time: 2 minutes I can’t help thinking we’d all be better off if some of those exuberant FCC T-shirts that shout “100% Farm Boy” or “Future Farmer” would curb their enthusiasm just a notch. Yes, it’s a great time in agriculture, all things considered, and yes, agriculture is a great place to be, but we should think twice […] Read more

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