Growth markets
Sales at farmers markets across Canada are rushing toward $1.5 billion, and their farmers have plans for much, much more
CWRS makes inroads in Nigeria
Quality makes CWRS ideal for blending with other wheats for bread, but there are also possibilities for durum
CPSR wheat popular for pasta and breads in Latin America
Maintaining an ongoing relationship with Latin American customers is important as competitor wheats such as those from the U.S. and Black Sea region are slowly making inroads
Competing with Russian wheat
Newer wheat classes provide an opportunity to serve Mexican markets that don’t need CWRS
In North Africa, it’s all about the colour
The bright yellow colour of Canadian durum gives it an advantage in this competitive market
Cutting down on the salt
Bakers at Cigi are showing international customers how to bake bread with less sodium
Building a complete protein package
Bringing wheat and pulses together for healthier baked products — a formula for new opportunities
Adding nutritional punch to instant noodles
The go-to quick meal for university students could be improved with Prairie peas
Showing off the new crop
Harvest assessment is key to quality seminars for international wheat customers
Getting the scoop on grain grading
Farmers get a better understanding of frost damage, colour, mildew, sprouting and other downgrading factors