Rob Painter (l) and Eric Hansotia, CEOs of Trimble and Agco respectively, agreed on Sept. 28, 2023 to combine their precision ag arms into a new joint venture. (Trimble via PRNewswire)

Trimble Ag, Agco’s JCA link up for new precision ag venture

Agco gets majority control of a new precision ag and autonomy firm; Agco's GSI brand and others now under separate review

Reading Time: 3 minutes Global positioning tech firm Trimble is set to sell its precision ag business into a new joint-venture company that will include farm machinery maker Agco’s made-in-Manitoba autonomy arm. From farmers’ perspective, the two companies say their combined technology offering is expected to offer “seamless integration and connectivity across geographies, equipment brands and the crop life […] Read more

A side view of Trimble’s EZ-Pilot Pro guidance system mounted on a tractor’s steering column. (Agriculture.trimble.com)

Trimble dealer shores up cross-Canada coverage

Vantage Canada picks up Ontario rights

Reading Time: 2 minutes The company handling sales and service for Trimble precision ag technology across most of Canada has reached a deal to handle the rest of it. Vantage Canada announced Friday it has bought the Trimble dealership rights and assets for Ontario from Premier Equipment, a John Deere dealership chain with nine locations in the province’s southern […] Read more


The Calgary Telus Convention Centre, north building. (Calgary-convention.com)

Farm Forum Event under new management

Reading Time: 2 minutes The company behind Canada’s two biggest outdoor farm shows is expanding to the great indoors as the new operator of another well known Canadian farm industry event. Glacier FarmMedia announced Monday it has acquired and will assume management of the Farm Forum Event, an annual professional development event for farmers, starting with its 20th anniversary […] Read more

Often, innovation doesn’t come from thinking outside the box,” Rob Saik says. “It comes from having a really small box.” – Rob Saik.

Get there first

Agriculture is constantly moving the yardsticks, which means there’s always a new business opportunity on the horizon. So, asks Rob Saik, founder of Agri-Trend: What are you waiting for?

Reading Time: 7 minutes This fall Country Guide chatted with Rob Saik founder and CEO of Agri-Trend as the innovative coaching company celebrates 20 years in business. He talked about the struggles of being and staying ahead of the innovation curve, the stumbles and wins, and what it was like to sell Agri-Trend to Trimble, the U.S. precision agriculture […] Read more


Fleet management technology is already pre-wired into an increasing number of tractors and combines. To date, uptake has been modest, but the machinery sector expects interest to explode in the next two years.

Manage your farm fleet

The trucking industry is adopting technology to ramp up its strategic fleet management. Is it time for farmers to get on board too?

Reading Time: 6 minutes It’s standard now for truck companies to use GPS and sensors to track operations and vehicle maintenance from a central office. Driver performance gets recorded, efficiency gets analyzed and truck costs get scrutinized, not to mention all the stats that need to get pulled together for government paperwork in the transportation sector. On the farm, […] Read more

Agri-Trend CEO Rob Saik. (Jennifer Paige photo)

Trimble to buy consulting firm Agri-Trend

Reading Time: 3 minutes GPS and precision farming firm Trimble is set to buy the Canadian operator of North America’s largest network of independent agricultural consultants. Publicly traded, U.S.-based Trimble, which specializes in GPS and other location services, including the collection and management of on-farm data and services for precision farming, announced Tuesday it will buy Red Deer-based, privately-held […] Read more


Digital pursuits in the world of agricultural technology

Digital pursuits in the world of agricultural technology

The list of tools to collect, manage and transfer farm data is growing. Here’s a look at some of the recent additions

Reading Time: 4 minutes Lehmann If your focus is on gathering more data rather than managing it, drone technology may be for you, and a new contender has recently stepped up with a high-tech offering. France’s Lehmann Aviation made a move to break into the North American data-gathering market this spring with the launch of what it calls “an […] Read more