Reading Time: < 1 minute Ag in Motion’s 2023 edition continued to make equipment demonstrations a central part of its presentation to farmers. Not only can farmers kick the tires on a machine of interest — they can actually see how it performs compared to competitors. That definitely helps inspire confidence when making a buying decision. This year the show […] Read more
At Ag in Motion: Seeding equipment gets its closeup
Multiple manufacturers seize opportunity to compare offerings
Manitoba Deere dealer expands westward reach
Enns Bros. to buy Shoal Lake's S.H. Dayton
Reading Time: 2 minutes A major dealer of John Deere equipment in Manitoba is extending its catchment in the province’s west to include a long-established Deere shop. Winnipeg-based Enns Bros. announced Friday it has a deal in place to buy the assets of S.H. Dayton Ltd., a Deere equipment dealership at Shoal Lake, about 100 km northwest of Brandon. […] Read more
The energy transition for tractors has already begun
Hydrogen is emerging as a potential diesel fuel replacement
Reading Time: 5 minutes This fall at the annual Bauma construction machinery show in Munich, Germany, Volvo Penta, a longtime engine supplier to the industrial and marine industries, unveiled its new eight-litre, dual-fuel hydrogen engine. The company claims the use of renewable hydrogen as a fuel means its new engine will reduce CO2 emissions by up to 80 per […] Read more
The diversity gap
The slow progress by equipment manufacturers on racial and ethnic diversity is in marked contrast to their success with women
Reading Time: 6 minutes Canada’s population is becoming increasingly diverse. Statistics Canada estimates that immigrants made up roughly 22 per cent of the population in 2016, and our country expects to welcome over 400,000 more per year until 2024. This will almost certainly result in a continually growing percentage of visible minorities among Canada’s working age people over the […] Read more
John Deere goes full throttle
Being the biggest in the world isn’t big enough for John Deere
Reading Time: 6 minutes The strategy is clear. The company isn’t hiding it. Even in its most recent sustainability report, John Deere says it is going all out to make the world’s farmers happy to invest even more money in green precision ag equipment and new technologies. But just how much more? Currently, the brand claims the world’s farmers […] Read more
The 4th industrial revolution begins
Mark January 4th down as one of the biggest days in your lifetime
Reading Time: 4 minutes Why January 4th? Well, John Deere, the world’s biggest ag equipment brand, announced that day it is building a fully autonomous 8R tractor for the North American marketplace this year. This is a really big deal. “Autonomy is no longer just a concept or a demo,” said Jahmy Hindman, chief technology officer at Deere. “It’s […] Read more
Farm machinery scores big in 2022
It used to be that trophies were won with brute strength. Now it’s electronics that score the big prizes and shows us what farming is on its way to becoming
Reading Time: 5 minutes When I spent a summer working as a mechanic’s helper at an Allis Chalmers dealership in 1978 as one of my first jobs, I recall a brand marketing rep coming out to hold a customer information session. He brought cut-away examples of some of the features being built into their newest tractors, including the brand’s […] Read more
Deere’s striking U.S. workers accept revised offer
Operations to resume Wednesday night, company says
Reading Time: < 1 minute Production and maintenance workers at 14 Deere and Co. plants are expected to return to work starting Wednesday night after voting to approve a new contract. United Auto Workers (UAW), which represents over 10,000 Deere employees in the U.S., said late Wednesday its members voted 61 per cent in favour of new six-year collective bargaining […] Read more
Deere’s striking U.S. workers accept revised offer
Operations to resume Wednesday night, company says
Reading Time: < 1 minute Production and maintenance workers at 14 Deere and Co. plants are expected to return to work starting Wednesday night after voting to approve a new contract. United Auto Workers (UAW), which represents over 10,000 Deere employees in the U.S., said late Wednesday its members voted 61 per cent in favour of new six-year collective bargaining […] Read more
Deere’s technology breakthrough
In a major move, John Deere adds market-ready autonomy to its portfolio. Your chance to buy is coming soon
Reading Time: 6 minutes At first, these two big deals seem very similar. In 2017 John Deere spent US$305 million to buy Blue River Technology, a firm that was developing artificial intelligence for agricultural robotics. Then, this past summer, the green brand announced it is bringing another tech firm into the fold, this time spending US$250 million on a […] Read more
A message from April Stewart, Country Guide's Associate Editor
