New Holland’s latest PowerStar tractor at the National Farm Machinery Show in Louisville, Kentucky, Feb. 13, 2025.  Photo: Greg Berg

John Deere offers upgrades for planters, New Holland rolls out latest PowerStar tractor at National Farm Machinery Show

Reading Time: 2 minutes For day two at the National Farm Machinery Show, we paid a visit to the John Deere booth who announced planter upgrades at the Louisville, Kentucky show. Rather than having to put money down on a new planter, if your platform still has plenty of acres left in it, Deere is now offering upgrades with […] Read more


(Deere.com)

Deere misses revenue estimates on subdued farm equipment demand

Outlook did not account for any impact from potential import tariffs, retaliatory tariffs company says

Reading Time: 2 minutes Deere's quarterly revenue slumped 35 per cent and missed analysts' expectations as more farmers switched to renting equipment due to weak incomes and high borrowing costs, sending its shares down nearly 4.5 per cent in morning trading on Thursday. The company said its outlook did not account for any impact from potential import tariffs by the U.S. and any retaliatory actions taken by other countries.







Whether you’re looking to do business with CNH or John Deere, you’ll find that neither firm thinks of tech startups as a replacement for their internal R&D.

Joining forces for new innovations

[Make It Count: Machinery] When the big equipment brands need an R&D jolt, they go hunting for ideas like — maybe — that project in your shop

Reading Time: 7 minutes Alberta ranchers Austin and his father Larry Ruud came up with an idea for a new product, the way any farmer faced with making things work day in and day out might, and the product that resulted is compostable baler net wrap which solves the problem of plastic twine and net wrap lasting for years […] Read more



Stephen Vajdik and Adam Gurr run an Agrifac sprayer, made in the Netherlands, mounted with a Bilberry optical system. The sprayer has industry-leading features they wanted, including a recirculating boom, individually controlled nozzles and stable suspension.

How optical sprayers do a whole lot more

[Better Advice] Optical spraying systems can pay off if used only for pre-seed burnoffs, but with a little pushing of boundaries, these farmers are finding they can also use the technology to target fungicides and pre-harvest desiccants

Reading Time: 5 minutes Early adopters are buying optical spraying systems to greatly reduce the amount of herbicide required for pre-season burnoff of weeds. This alone is often enough to justify the cost for larger farms that cover thousands of acres per year. But pre-seed burnoff — seeing green weeds on brown ground and spraying them — is just […] Read more