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A handshake
Guide Business

The right partner

In today’s farming, partnerships make more sense than ever… as long as you know how to find the right partner

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Reading Time: 5 minutes Partnerships and agriculture are so closely entwined that even the smallest children know from singing about the farmer in the dell that the farmer’s first job is “to take a wife.” If only farm partnerships were so easy. With the farm community shrinking so fast, and now accounting for a mere 1.5 per cent of […] Read more
Combine and tractor harvesting in a field.
Machinery

Farmers are from Mars…

… consumers are from Venus. There’s a disconnect between what consumers want to know about food and what farmers think they need to tell them

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Reading Time: 5 minutes As I drove past a local equipment dealership recently, my eye wandered over to a long row of shiny new four-wheel drive tractors sitting on the lot. As I admired them, I wondered how many of the people travelling past on the nearby highway who have never set foot on a farm really understand what […] Read more
Crops, Guide Business

Are you marketing, or speculating?

University of Minnesota’s online Commodity Challenge can be a great place to improve your marketing skills

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Reading Time: 4 minutes This year’s drop in grain prices, together with many producers’ inability in the West to deliver contracted grain, has left farmers scrambling to maximize revenues and even to generate some cash flow from last year’s production. Many seem to be jumping into new marketing strategies. But first, they should ask themselves, their grain buyers, their marketing advisers, and their commodity brokers (if they […] Read more

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