Reading Time: 5 minutes While touring the assembly lines at AGCO’s huge combine and hay-tool plant at Hesston, Kansas, I admit I stopped counting how many workers were greeted by name by Robert Ciecko as he guided our group. But I didn’t stop being impressed by how, at virtually every station, waves came from the workers, or at least […] Read more
The four Ms get down to work
AGCO’s Robert Ciecko shares his strategy for winning with lean manufacturing in agriculture
A new Tier 3 tractor
MTZ Equipment adds the aggressively priced, high-horsepower Kirovets tractors to its lineup
Reading Time: 4 minutes Any farmer who’s ever worn a hat with a machinery-brand logo on it has likely heard of Belarus tractors, although that doesn’t mean all those farmers ever believed that Belarus really measured up to the top-selling North American-built machines, whether in green, red, blue or yellow. That’s fair enough, because right from their introduction to […] Read more
John Deere offers new guidance receiver
Reading Time: 2 minutes John Deere has again updated its satellite guidance product line with the introduction of the StarFire 6000 receiver and new SF3 signal correction. In a June press announcement, the company claims these new product offerings will give customers “greater precision capabilities, accuracy and uptime.” “The StarFire 6000 Receiver offers a full range of differential correction […] Read more
John Deere goes shopping
The big green brand is purchasing specialty manufacturers while “balancing” its workforce
Reading Time: 3 minutes In late March, John Deere announced it had taken ownership of yet another speciality equipment manufacturer. It’s becoming a familiar story for the U.S.-based manufacturer. This latest acquisition of Hagie Manufacturing, a U.S. specialty manufacturer of high-clearance sprayers, is one of a couple of purchases that Deere has recently announced. Deere describes the Hagie purchase […] Read more
Farm tractors with global design in mind
AGCO’s new MF utility tractors are designed for worldwide appeal
Reading Time: 3 minutes Back in early 1970, International Harvester released two tractors that made up what it called its Worldwide Series. The idea was to use shared platforms to build tractors that could appeal to farmers in every market where the brand had a presence. They would meet a global need — or that was the hope. Standardized […] Read more
Farm machinery goes where politicians fear to tread
Reading Time: 5 minutes A couple of interesting and potentially surprising announcements arose in January from DLG, the German Agricultural Society, which organizes the world’s largest farm machinery show called Agritechnica. First, DLG revealed it is creating an independent subsidiary organization in Russia. Second, it announced it had reached an agreement with the Iranian Ministry of Agriculture to help […] Read more
Six numbers in agriculture to make you stop and think
It isn’t as quiet as you might think on the home front. Yes, today’s farms seem stable, but the next evolutionary wave is gaining energy
In 2009, total Canadian net farm income was $2.8 billion. Four years later, it was $10 billion more, with Statistics Canada’s saying a $5.6-billion rise in the total value of farm-owned inventories from the year before accounted for almost all of the increase in total net income in 2013 That inventory increase came from a[...]
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Here’s how German machinery company Rauch is winning
Moving onto a former Canadian military base in Germany is only one in a series of smart decisions by this machinery shortliner
Reading Time: 7 minutes It was to be our second stop that day on a week-long media tour that was winding its way through Germany. We were visiting a long list of German machinery manufacturers, and it was dark when we pulled up to fertilizer spreader manufacturer Rauch’s assembly plant adjacent to the Baden airport. It was clear the[...]
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Farm machinery gets political
AGCO chief Martin Richenhagen fields unusual questions at a corporate press conference in Germany
Reading Time: 6 minutes Suddenly the discussion became political, turning AGCO’s Fendt-brand press conference during last November’s Agritechnica machinery show in Hanover, Germany, into one of the most unique I can remember attending. Standing on stage with a German journalist who was acting as event host, AGCO CEO and president Martin Richenhagen eventually found himself talking about larger political[...]
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Make room. There’s another farm equipment manufacturer in town
Is there really enough market for two more full-line farm equipment manufacturers?
Reading Time: 6 minutes In a second floor conference room at the Hanover fairgrounds in Germany during the Agritechnica machinery expo in November, a panel of experts got together to present their individual views on the present and future of the agricultural machinery market around the globe. Despite the fact world demand for new machinery has slowed significantly, optimism[...]
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A message from April Stewart, Country Guide's Associate Editor
