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Tag Archives crop marketing

harvesting corn
Crops

When good isn’t good enough

How do you go from good to great at marketing? With volatile years ahead, these five steps will help

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Reading Time: 4 minutes Neil Blue cut his grain-marketing teeth as a farmer in the bad ol’ ’80s. He had no choice. It was either that or rack up loss after loss. “Now the second and sometimes the third generation of farmers are learning about these things,” says Blue, today a marketing analyst with Alberta Agriculture and Forestry. “Some […] Read more
Disasters set the price in many markets, says Alberta’s Tony Varekamp. His goal is to anticipate them, and be poised to sell.
Crops, Guide Business

Marketing crops in weather extremes

Other farmers use marketing to cut the weather’s impact on their farms. These farmers build on it

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Reading Time: 8 minutes Across Canada, the late-summer reports were a wild mixture of good, bad and ugly. Crops seemed stellar in southeastern Manitoba, yet in parts of Alberta and Saskatchewan, late rains couldn’t undo earlier drought damage, while in Ontario, the outlook swung from excellent to poor based on late frosts and excess rain. In that context, Country […] Read more
handful of grain
Crops, Guide Business

More to grain marketing than price

Making your product available to customers is likely more important than price over the long-term

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Reading Time: 6 minutes Correction: Mar. 6, 2015 – Without a doubt, the biggest fallacy about Canada’s grain producers is that they are good marketers. I would argue instead that few grain growers actually have real marketing expertise, and even fewer actually market what they produce. Grain producers who have spent many hours or days attending marketing groups, courses, […] Read more
Errol Anderson, crop marketing strategist
Crops, Guide Business

Reading the basis

Of all the signals the market is always sending you, the clearest can be the basis. Here’s how to put that to better use in your farm’s 2015 marketing strategy

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Reading Time: 7 minutes If there’s a market signal farmers obsess over, it’s the basis. Not only can it make the difference between profitability and red ink, it’s also set by your local grain buyers, so theoretically it’s the signal you should hear the loudest. But is the basis really well understood? Is it ever entirely clear why it’s […] Read more
Errol Anderson, crop marketing strategist
Crops, Marketing

Getting your crop marketing plan down on paper, and beyond

Why put your marketing plan on paper? Because it pays, no matter where the market goes

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Reading Time: 9 minutes A military phrase jumps immediately to mind. Veteran soldiers often say that no battle plan ever survives its first brush with the enemy. On the farm, you might think it means that the time you’d put into laying out a marketing plan is time you could better spend on any of the thousand other things […] Read more
(Photo courtesy Canola Council of Canada)
Crops, Markets

Federal funding pledged for crop market development work

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Reading Time: 4 minutes Canadian crop commodity groups getting federal AgriMarketing funding plan to put the money to work over five years — not just in salesmanship, but in developing their crops’ story for potential customers. Federal Agriculture Minister Gerry Ritz made two five-year funding announcements during the CropSphere 2015 conference Tuesday and Wednesday in Saskatoon: over $3.3 million […] Read more

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