Reading Time: 6 minutes When a new executive takes over a major corporation, it’s no surprise that a new strategic plan gets announced within a few months. The plan becomes a road map of sorts, revealing the new boss’s objectives and vision for the future. A new broom sweeps clean, as the old proverb says, and it’s what these […] Read more
CNH revs up its strategic plan
CNH Industrial’s new CEO sets a direction he thinks farmers will want to buy into
CNH gets a new boss
Autonomous machinery is coming fast, but electrification not so much. Scott Wine, the new CEO in charge of Case IH and New Holland, sees a company in position to do business with a ton more farmers
Reading Time: 6 minutes It’s a very, very big ship that Scott Wine has taken the wheel of, so earlier this fall, Country Guide sought an opportunity to interview the new CEO of CNH Industrial, the parent company of Case IH and New Holland. Wine took over last January, so he’s got his feet under him now and we […] Read more
CNH Industrial, Monarch Tractor agree on electrification technologies deal
Reading Time: 2 minutes Milan | Reuters – CNH Industrial said on Wednesday it had entered into an exclusive, multi-year licensing agreement for electrification technologies with Monarch Tractor, a U.S company focused on fully-electric autonomous tractors. The deal marks a further step in efforts by the Italian-American vehicle maker to bolster its agricultural businesses, while preparing to spin-off its […] Read more
CNH Industrial bets on strong market to counter worst supply chain situation
Reading Time: 2 minutes Milan | Reuters – Italian-American vehicle maker CNH Industrial on Friday raised its revenue and free cash flow forecasts for this year, confident an industry cyclical upturn would help it offset a severe impact from supply chain constraints. “It’s the worst supply chain situation I’ve seen in my career,” Chief Executive Scott Wine told analysts. […] Read more
CNH Industrial guides for revenue fall up to 20 per cent
Reading Time: < 1 minute Milan | Reuters – Vehicle and equipment maker CNH Industrial posted a narrower-than-expected second quarter loss on Thursday and forecast net sales from industrial activities would fall between 15-20 percent this year, as a consequence of the COIVD-19 epidemic. In March the group, which is controlled by Exor, the holding company of Italy’s Agnelli family, […] Read more
CNH Industrial cuts revenue guidance for second time
Company sticks to earnings per share forecast
Reading Time: < 1 minute Milan | Reuters – Italian-American machinery maker CNH Industrial trimmed its forecast for full-year revenue for a second time this year after lower sales volumes and exchange rate factors weighed on results in the third quarter. CNH Industrial, which makes most of its profit from farming machinery, Iveco commercial vehicles, construction equipment and powertrains, said net sales of […] Read more
The new AFS Connect Magnum tractor
Digital features dominate in the 2020 models from Case IH
Reading Time: 3 minutes For model year 2020, the new AFS Connect series Magnum tractors from Case IH is getting exterior styling that’s reminiscent of the prototype autonomous tractor that the brand showed the public just over two years ago. The similarity is no coincidence. When Bill Weber, Case IH high horsepower marketing manager, spoke to a group of […] Read more
Selling hi-tech to farmers
Why is so much effort being put into new ways to sell high technology to farmers?
Reading Time: 5 minutes Several farm machinery writers occupied the two rows of mock tractor seats, each with a control armrest, which lined both sides of a special trailer on a warm January morning. Yes, an actual warm January morning, because the trailer was parked in an Arizona farm field, a location that Case IH had chosen for holding […] Read more
CNH Industrial improves guidance after strong Q2, shares up 10 pct
Reading Time: 2 minutes Milan | Reuters (July 26, 2018) – Truck and tractor maker CNH Industrial raised its full-year guidance on Tuesday after better-than-expected quarterly earnings, sparking a more than 10 percent rally in its shares. Milan-listed shares closed 10.6 percent higher at 9.93 euros, making it the best performer on the city’s blue-chip index, which ended the session […] Read more
A message from April Stewart, Country Guide's Associate Editor
