Reading Time: 3 minutes Global positioning tech firm Trimble is set to sell its precision ag business into a new joint-venture company that will include farm machinery maker Agco’s made-in-Manitoba autonomy arm. From farmers’ perspective, the two companies say their combined technology offering is expected to offer “seamless integration and connectivity across geographies, equipment brands and the crop life […] Read more
Trimble Ag, Agco’s JCA link up for new precision ag venture
Agco gets majority control of a new precision ag and autonomy firm; Agco's GSI brand and others now under separate review
CNH puts full-electric utility tractors on deck
New Holland T4, Farmall 75C due out early 2024
Reading Time: 3 minutes Heavy equipment firm CNH plans to get two new all-electric utility tractor models onto at least a few dealer lots in 2024 — including one it bills as a first in the tractor market. CNH’s New Holland Agriculture arm said Monday its T4 Electric Power model, “the first all-electric utility tractor with autonomous features,” will […] Read more
Foxconn to build autonomous electric tractors in Ohio
Tech firm to make units for U.S.-based Monarch
Reading Time: < 1 minute Reuters — Taiwan’s Foxconn, the world’s largest contract electronics maker, on Tuesday said it will build driverless electric tractors for California-based Monarch Tractor at its Lordstown, Ohio facility starting in early 2023. The announcement comes as heavy machinery manufacturers, including Deere and Agco, set their sights on the electric vehicle market as the U.S. agriculture […] Read more
Partnership gives Prairie ag students new 800-acre opportunity
Saskatchewan farmland bequest expanded Smart Farm eastward
Reading Time: 2 minutes Students from Saskatchewan Polytechnic and Olds College will be getting more opportunities to collaborate with each other on a large scale. The two institutions have signed a memorandum of understanding (MOU) which entails both schools working together for five years on various programs, notably Olds College’s Smart Farm operation. The partnership comes as a result […] Read more
Deere tapping into Apple-like tech model to drive revenue
'Hopefully the costs will be paid back in the long run'
Reading Time: 3 minutes Bondurant, Iowa | Reuters — Deere and Co. has sold its tractors and other equipment to farmers for decades, but the world’s largest agriculture machinery manufacturer is tearing a page from the technology world’s playbook — combining cutting-edge hardware with software and subscription models to drive revenue growth. In a world with a dwindling number […] Read more
John Deere goes full throttle
Being the biggest in the world isn’t big enough for John Deere
Reading Time: 6 minutes The strategy is clear. The company isn’t hiding it. Even in its most recent sustainability report, John Deere says it is going all out to make the world’s farmers happy to invest even more money in green precision ag equipment and new technologies. But just how much more? Currently, the brand claims the world’s farmers […] Read more
Agco buys Manitoba ag autonomy firm JCA
Massey, Fendt maker boosts precision ag capacity
Reading Time: < 1 minute International farm equipment maker Agco is aiming to boost its bench strength in the precision agriculture and autonomous ag sectors by buying a Prairie software and hardware company known for both. Agco, the maker of machinery brands including Massey Ferguson, Fendt, Challenger and Valtra, said Monday it has bought Winnipeg-based JCA Technologies for an undisclosed […] Read more
The 4th industrial revolution begins
Mark January 4th down as one of the biggest days in your lifetime
Reading Time: 4 minutes Why January 4th? Well, John Deere, the world’s biggest ag equipment brand, announced that day it is building a fully autonomous 8R tractor for the North American marketplace this year. This is a really big deal. “Autonomy is no longer just a concept or a demo,” said Jahmy Hindman, chief technology officer at Deere. “It’s […] Read more
Farm machinery scores big in 2022
It used to be that trophies were won with brute strength. Now it’s electronics that score the big prizes and shows us what farming is on its way to becoming
Reading Time: 5 minutes When I spent a summer working as a mechanic’s helper at an Allis Chalmers dealership in 1978 as one of my first jobs, I recall a brand marketing rep coming out to hold a customer information session. He brought cut-away examples of some of the features being built into their newest tractors, including the brand’s […] Read more
Deere says its robo-tractors are ready to till the fields
Reading Time: 2 minutes Detroit | Reuters — Deere and Co. said Tuesday it will start commercial delivery this year of technology that enables a tractor to till a field without an operator in the cab, a first for the top North American tractor manufacturer after years of effort to automate farm work. Deere plans a low-volume launch this […] Read more
A message from April Stewart, Country Guide's Associate Editor
