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U.S. President Joe Biden test-drives the new Ford F-150 lightning truck at Dearborn, Michigan on May 18, 2021. (Photo: Reuters/Leah Millis)
General, Machinery, Reuters

Ford wires its electric trucks for business customers

Tesla, GM seen positioning electric pickups as 'lifestyle vehicles'

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Reading Time: 3 minutes Detroit | Reuters — Ford Motor Co.’s newly revealed electric version of its best-selling F-150 pickup doubles down on a bet that the company can beat Tesla and other rivals by giving new technology a familiar face and convincing longtime fleet and business customers that going electric saves money. Ford officially unveiled the battery electric […] Read more
Ford’s 2018 Super Duty King Ranch Crew Cab pickup. (Ford.com)
General, Machinery, Reuters

Ford scrambles to restart truck production after fire at supplier

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Reading Time: 2 minutes Detroit | Reuters — Ford Motor Co. is working with a key supplier to shift some parts production from Michigan to Ontario, after a fire and subsequent parts shortages forced the automaker to halt manufacturing of its highly profitable full-size pickups, according to sources familiar with the companies’ plans. The supplier, Chinese-owned Meridian Magnesium Products, […] Read more

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