VIDEO: What cattle buyers want

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Country Guide reporter Lisa Guenther caught up with Sean McGrath of Round Rock Ranching to find out how he and his family sell their calves. The McGrath family ranch south of Vermilion, Alta, and they’ve sold into a variety of beef programs. In this video interview, McGrath talks about what those buyers are looking for.

About The Author

Lisa Guenther is the senior editor of magazines at Glacier FarmMedia, and the editor of Canadian Cattlemen. She previously worked as a field editor for Grainews and Country Guide. Lisa grew up on a cow-calf operation in northwestern Saskatchewan and still lives in the same community. She holds a graduate degree in professional communications from Royal Roads University and an undergraduate degree in education from the University of Alberta. She also writes fiction in her spare time and has had two novels published by NeWest Press in Edmonton.