Reading Time: 5 minutes Several farm machinery writers occupied the two rows of mock tractor seats, each with a control armrest, which lined both sides of a special trailer on a warm January morning. Yes, an actual warm January morning, because the trailer was parked in an Arizona farm field, a location that Case IH had chosen for holding […] Read more
Selling hi-tech to farmers
Why is so much effort being put into new ways to sell high technology to farmers?
Where it’s warm
AGCO’s GSI aims to make grain storage safer with on-farm medical technology
Reading Time: 5 minutes Here in the Great White North, we love to gripe about winter. But one of the advantages of our cold season is that it’s much easier and safer to store grain here than in parts of the world that have year-round warmth, where preventing spoilage of stored grain remains a challenge. I can remember hearing […] Read more
Customizing the planter
New models stretch planter capability and flexibility
Reading Time: 3 minutes Planters have long been at the centre of precision farming technology, and an ever-growing list of component options these days continues to improve their efficiency. With so many options now to choose from, more and more farmers are looking to customize their purchase to exactly meet the needs on their particular farm. Now, AGCO is […] Read more
Brand loyalty cuts deeper
Farmers tell manufacturers how and why they buy new equipment
Reading Time: 5 minutes When a few hundred staff and executives from the Canadian equipment brands that belong to AMC, the Agricultural Manufacturers of Canada, gathered for their 48th annual convention in Winnipeg in December, they used the opportunity to find out a bit more about their customers. AMC organizers had invited producers from different segments of the farming […] Read more
Kubota updates its flagship M7 tractor line
The M7-2 series brings new technology and introduces the Deluxe model
Reading Time: 2 minutes It was a poorly kept secret in 2018 that Kubota was about to introduce an updated version of its most powerful tractor, the M7 Series, into North America. In fact, the brand showed a newer M7-2 at the Agritechnica machinery show in Germany in 2017. Now, however, the updated tractor line has finally arrived on […] Read more
The ‘right’ solution
Manufacturers and dealers make their case in the divisive “right-to-repair” debate
Reading Time: 6 minutes Here at Country Guide we’ve discussed the so-called “right to repair” machinery debate, most recently when a joint press release from a major dealer association and AEM, the association that represents most North American ag equipment manufacturers, announced concessions to allow for more access to the “brain” of machines to facilitate repairs. Our previous discussion […] Read more
Easy service scheduling for farm machinery
Australian smartphone app puts farm fleet service records on your device
Reading Time: 2 minutes Growing up on the farm, I can remember the small garage in the yard had a long list of oil change dates written on the inside wall by the door. At the time, that seemed a fully adequate maintenance record. After all, there were only two tractors to keep track of. Today, however, tracking equipment […] Read more
Chipping away
Tinkering with the environmental control systems on your new tractor or combine could cost a whole lot more than the $3,000 chipset
Reading Time: 6 minutes A few months ago I was talking with Jim Wood, chief sales and operations officer, at the Rocky Mountain Equipment dealership chain. He voiced concern at the time about equipment owners who were deleting the emissions systems in their late-model equipment. Aside from the issues this creates at dealership service departments, he expressed concern that […] Read more
New balers from AGCO
These Lely-influenced balers join the MF family in North America
Reading Time: 3 minutes After announcing in March 2017 that it had acquired the hay and forage division of European equipment manufacturer Lely, AGCO strode its way into the Agritechnica farm machinery show in Germany that November and proudly introduced a new Massey Ferguson baler based in large part on the engineering it inherited in the Lely purchase. There […] Read more
Building their Canadian base
While the rest of us had our eyes turned south, Ukrainian manufacturer Losova used CUFTA to set up shop in Canada
Reading Time: 5 minutes If we’ve heard about NAFTA and USMCA once during the past 12 months, we’ve heard about them a million times, and for good reason. As the U.S. president’s rhetoric around the renegotiations heated up, the risk to established supply chains in virtually every manufacturing sector kept business executives up at night. Now, with a new […] Read more
A message from April Stewart, Country Guide's Associate Editor
