As you visit the new Country Guide homepage, we hope you’ll get a taste of the changes we will be bringing to Canada’s national farm management magazine in coming months. These will be our most significant changes in 15 years, the year we adopted “Strategic. Business. Thinking.” as our tagline.
We now think of that tagline as something we got right. The professionalization of farming that it anticipated ranks among the great revolutions in our agricultural history.
But now it’s time for a new tagline: Your farm. Your conversation.
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We’re convinced agriculture is on the brink of another transformation that will integrate what goes on in field and barn with what goes on in the farm office and in the farmer’s head like never before, creating a vision that is uniquely right for your farm and for your family.
As I so often say, the thing that drives the future of agriculture isn’t any particular science; it isn’t electronics or bio-engineering. Instead, it’s the individual farmer making individual decisions, one decision at a time.
How can this not be the greatest achievement the world has ever known?
No one knows it better than our two newly appointed associate editors, so I’ve asked them to introduce themselves below.
First let me turn to Leeann Minogue, former editor of Grainews: “I am excited about my new role,” Leeann writes. “You’ve seen my Hanson Acres fiction on the back pages of this magazine for the past few years; now I’m taking on a more serious role, finding and writing stories that share management advice and new business ideas. When I’m not writing, I’m working with my husband on our farm in southeastern Saskatchewan, and hoping to hear comments from you.”
We’re also bragging about April Stewart. “I’m a sixth-generation dairy farmer in southwest Quebec with a background in psychology and agricultural communications,” April says. “I’ve been writing for Country Guide for five years and in my new role, and with our digital content strategy, I’ll be bringing you more, in print and digital formats, that will help our farm businesses to innovate, grow and thrive.”
So, what role does that new tagline, Your Farm. Your Conversation, play?
It’s this. We believe that what you need is changing. You’re committed to developing insights into the full range of moves available to your farm. Print plus digital is a must. And each must be up to your standard.
So, watch for and click our links to essential Guide reading from past issues, plus the advice-filled podcast on our homepage.
There is much more to say, but let’s spend this last moment sending warm thanks to the contributors who so steadfastly brought us columns including Reflections and Guide Health. You have made friends all across this country.
And let me end as always. You might call it our editorial tagline.
Are we getting it right? Reach me at [email protected].
