The way to retire

Here’s an unpopular question. When are you going to retire from the farm? This is often a taboo topic because it’s hard to know when you’ll be ready, and just as hard, if not harder, to know what it means to retire. To a farmer, retirement could read like a death sentence. Or does it[...]

Our data road map

Canada is awash in agricultural data that’s not being used to its full potential by farmers, researchers, or the government. Now, work has begun to try and improve that situation. “There’s a lot of information that exists electronically, but we need to give farmers control of their data so they can use it and flow[...]


650,000 blue jackets

There are almost 650,000 of them spread across the United States, Puerto Rico and the Virgin Islands, and they can be found everywhere from large, urban cities to small, rural towns. Every single one of the 650,000 is also a unique individual, with their own background and interests. But there is at least one thing[...]

Building a better bridge between farmers and consumers

Although public and private marketing campaigns aimed at bridging the gap between farmers and consumers are making real strides, two studies conducted in 2014 point out just how far apart the two groups are in their attitudes to modern agriculture and food production. Agriculture and Agri-Food Canada (AAFC) commissioned a $100,000 qualitative research study from[...]



To the South Pole and back, on a Massey Ferguson

At the North Pole, it was December 9, and the jolly old elf in the bright red suit was preparing as usual for his annual Christmas Eve sleigh ride. A world away, meanwhile, and even more incredibly, an expedition aboard a bright red Massey Ferguson 5610 tractor was powering its way to the geographic South[...]