Summers Manufacturing introduced the VRT Renegade this season, which includes on-the-go adjustability controlled from an iPad.

PHOTOS: Digging into tillage

New tillage tools on the market show manufacturers are finally setting their engineers free to rethink some of our most basic jobs

Reading Time: 3 minutes The steady advance in technology across the farm machinery sector has caught up with the design of good old-fashioned tillage equipment too. We’ve seen a steady stream of new and more sophisticated versions introduced this year from many brands. Take a look at just some of what debuted in the past 12 months. Versatile introduced […] Read more

John Morriss. (File photo by Dave Bedard)

Morriss, Pakosh, Streichs named to ag hall of fame

Reading Time: 2 minutes The Manitoba farmers who developed the rotary separator for combines, the co-founder of Versatile and the long-time editorial director for the website you’re reading are bound for Manitoba’s Agricultural Hall of Fame. The hall of fame on Monday unofficially announced its 2018 group of inductees, ahead of its annual meeting Wednesday in Portage la Prairie […] Read more


The company may do a limited production run of its one-off silver anniversary edition front-wheel assist tractor if customer demand warrants it.

Versatile debuts new machinery for 2018

Winnipeg-based manufacturer shows new combine, anniversary tractor

Reading Time: 3 minutes The regional Manitoba Ag Days indoor farm machinery show in Brandon takes place every January, but isn’t exactly known as the kind of event where major manufacturers debut new machines — with one notable exception. Versatile, whose manufacturing plant is just two hours down the highway, has embraced the event as a place to show […] Read more

A Farm King CX2 grain auger. (Farm-King.com)

Equipment firm Buhler’s year-end ledger improves

Reading Time: < 1 minute Improved sales in the North American market have helped push the 2017 results for Canadian farm equipment maker Buhler Industries back into the black. The Winnipeg-based company, which makes Versatile tractors and Farm King implements, on Friday booked year-end net income of about $500,000 on gross revenue of $312 million, up from a $2.7 million […] Read more


The retro Versatile colours are attracting widespread notice, just as the company planned.

The paint does matter

Versatile draws on inspiration from its past to position itself for future growth

Reading Time: 5 minutes It isn’t much of a surprise when Versatile shows up for the annual Manitoba Ag Days. The show, after all, is just two hours from the Versatile factory, so the company’s regular attendance is pretty much a given. Local farmers expect to see the brand put in an appearance there every year, and they’re never […] Read more

Buhler’s Versatile tractor arm last summer rolled out a Legendary Limited Edition product line with “historic” red and yellow colours. (Versatile-ag.ca)

Buhler trims net loss, expects improved sales

Reading Time: 1 minute Strong sales of a limited-edition tractor line helped offset tighter margins and generally lower demand in fiscal 2016 for farm equipment manufacturer Buhler Industries. The Canadian company last Thursday booked a net loss of $2.7 million on $274.1 million in sales for its year ending Sept. 30, 2016, up from a $5.3 million loss on […] Read more


What’s new in tractors

What’s new in tractors

A roundup of the recent tractor introductions and updates making news this fall

There’s been no shortage of news this season when it comes to new tractor model unveilings and improvements to existing machines. Virtually every brand had something new to show off this year on that front. Many of those new machines debuted at the U.S. Farm Progress Show in Boone, Iowa, in August. To help you[...]
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VIDEO: Big Roy, the finale

VIDEO: Big Roy, the finale

Reading Time: < 1 minute After months of restoration work, Versatile finally let Big Roy out from behind closed doors at a special event in early July. The company held a reception for buyers of the Legendary Limited Edition tractors at its Manitoba R&D facility, and gave those customers, some special guests and the media a first official look at the restored Big Roy. Drone[...]
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Adam Reid, director of marketing for Versatile, plans their campaign for a tougher 2016 tractor market.

A return to tractor marketing

There are gaps in tractor assembly lines again, and manufacturers are looking to marketers to fill them

Reading Time: 5 minutes It was a rare sight to see this tractor return to the factory where it had been built nearly four decades earlier. But that was exactly what I saw while standing inside the R&D facility at Versatile’s Winnipeg tractor assembly plant earlier this winter. The one-off prototype model 1080 tractor, which became affectionately known as[...]
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