Reading Time: 2 minutes The Manitoba farmers who developed the rotary separator for combines, the co-founder of Versatile and the long-time editorial director for the website you’re reading are bound for Manitoba’s Agricultural Hall of Fame. The hall of fame on Monday unofficially announced its 2018 group of inductees, ahead of its annual meeting Wednesday in Portage la Prairie […] Read more
Morriss, Pakosh, Streichs named to ag hall of fame
Versatile debuts new machinery for 2018
Winnipeg-based manufacturer shows new combine, anniversary tractor
Reading Time: 3 minutes The regional Manitoba Ag Days indoor farm machinery show in Brandon takes place every January, but isn’t exactly known as the kind of event where major manufacturers debut new machines — with one notable exception. Versatile, whose manufacturing plant is just two hours down the highway, has embraced the event as a place to show […] Read more
Equipment firm Buhler’s year-end ledger improves
Reading Time: < 1 minute Improved sales in the North American market have helped push the 2017 results for Canadian farm equipment maker Buhler Industries back into the black. The Winnipeg-based company, which makes Versatile tractors and Farm King implements, on Friday booked year-end net income of about $500,000 on gross revenue of $312 million, up from a $2.7 million […] Read more
The paint does matter
Versatile draws on inspiration from its past to position itself for future growth
Reading Time: 5 minutes It isn’t much of a surprise when Versatile shows up for the annual Manitoba Ag Days. The show, after all, is just two hours from the Versatile factory, so the company’s regular attendance is pretty much a given. Local farmers expect to see the brand put in an appearance there every year, and they’re never […] Read more
Buhler trims net loss, expects improved sales
Reading Time: 1 minute Strong sales of a limited-edition tractor line helped offset tighter margins and generally lower demand in fiscal 2016 for farm equipment manufacturer Buhler Industries. The Canadian company last Thursday booked a net loss of $2.7 million on $274.1 million in sales for its year ending Sept. 30, 2016, up from a $5.3 million loss on […] Read more
What’s new in tractors
A roundup of the recent tractor introductions and updates making news this fall
There’s been no shortage of news this season when it comes to new tractor model unveilings and improvements to existing machines. Virtually every brand had something new to show off this year on that front. Many of those new machines debuted at the U.S. Farm Progress Show in Boone, Iowa, in August. To help you[...]
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VIDEO: Big Roy, the finale
Reading Time: < 1 minute After months of restoration work, Versatile finally let Big Roy out from behind closed doors at a special event in early July. The company held a reception for buyers of the Legendary Limited Edition tractors at its Manitoba R&D facility, and gave those customers, some special guests and the media a first official look at the restored Big Roy. Drone[...]
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A return to tractor marketing
There are gaps in tractor assembly lines again, and manufacturers are looking to marketers to fill them
Reading Time: 5 minutes It was a rare sight to see this tractor return to the factory where it had been built nearly four decades earlier. But that was exactly what I saw while standing inside the R&D facility at Versatile’s Winnipeg tractor assembly plant earlier this winter. The one-off prototype model 1080 tractor, which became affectionately known as[...]
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VIDEO: eQuipTV: “Big Roy” 3: A tractor ahead of its time
Reading Time: < 1 minute Scott Garvey pays another visit to the Versatile plant in Winnipeg to get an update on Big Roy’s restoration and gets some history on the big eight-wheel-drive tractor from Grant Adolph, Versatile’s COO. Video editing by Greg Berg.
VIDEO: eQuipTV: “Big Roy” 2, the restoration continues
Soon-to-be-completed restoration will see the big Versatile returned to the Manitoba Agricultural Museum in Austin
Reading Time: < 1 minute Grainews returns to Versatile’s R&D shop in Winnipeg to check in on Big Roy’s progress, and we talk to Adam Reid, Versatile’s marketing manager, about what else the company has in store for its 50th anniversary celebrations. Video editing by Greg Berg.
A message from April Stewart, Country Guide's Associate Editor
