Reading Time: 5 minutes Understanding what your customers want is one of the basic musts for staying in business — any business. Now, it’s also something equipment manufacturers need to keep in mind more than ever, because a new study shows a widening gap between what different producer groups want and expect from their machinery. A 2014 survey conducted […] Read more
What a farmer wants
Your ideal tractor is getting more and more unlike the one your neighbour would like to buy
