Adam Reid, director of marketing for Versatile, plans their campaign for a tougher 2016 tractor market.

A return to tractor marketing

There are gaps in tractor assembly lines again, and manufacturers are looking to marketers to fill them

Reading Time: 5 minutes It was a rare sight to see this tractor return to the factory where it had been built nearly four decades earlier. But that was exactly what I saw while standing inside the R&D facility at Versatile’s Winnipeg tractor assembly plant earlier this winter. The one-off prototype model 1080 tractor, which became affectionately known as […] Read more



An onboard computer can receive instructions from a GPS map or the tractor can be driven around a field boundary and told to plan its own job route.

The first true robot tractor

Machinery Guide: The Greenbot autonomous tractor hits the market

Reading Time: 3 minutes Complete automation may well be the dominant focus of ag machinery design in the coming decades. We’ve already seen various levels of robotics introduced into conventional equipment, and a few limited-use autonomous machines have appeared. But no company has yet been willing to offer fully autonomous, market-ready tractors for general field duties — until now. […] Read more

VIDEO: eQuipTV: “Big Roy” 2, the restoration continues

VIDEO: eQuipTV: “Big Roy” 2, the restoration continues

Soon-to-be-completed restoration will see the big Versatile returned to the Manitoba Agricultural Museum in Austin

Reading Time: < 1 minute Grainews returns to Versatile’s R&D shop in Winnipeg to check in on Big Roy’s progress, and we talk to Adam Reid, Versatile’s marketing manager, about what else the company has in store for its 50th anniversary celebrations. Video editing by Greg Berg.


(Baywa.com)

German regulator investigates possible tractor cartel

Reading Time: < 1 minute Duesseldorf | Reuters –– Germany’s anti-trust regulator said Friday it was investigating a possible cartel of companies making agricultural machinery, particularly tractors. It did not name any targets of the probe. German agricultural trading group Baywa said the cartel office had searched its headquarters earlier this week on suspicion that some of its employees were […] Read more

VIDEO: Driverless tractors and open-source software

VIDEO: Driverless tractors and open-source software

Reimer Robotics takes first prize in Manitoba Ag Days Inventors' Showcase

Reading Time: < 1 minute Matthew Reimer was as surprised as anyone when he was awarded first prize for his driverless tractor system at Manitoba Ag Days in Brandon on Jan. 20, but his invention is worthy of the title. The Inventors’ Showcase winner, and president of Reimer Robotics, has built a system to move tractors – driverless no less, with […] Read more


Today, manufacturers welcome customers and visitors to their assembly plants to see first hand how companies focus on build quality.

The quality revolution in agricultural machinery

Business has changed. You can’t build a tractor the way they used to. Farmers won’t let you

Reading Time: 6 minutes At first, we all thought he must have been exaggerating. It was 2013 and we were at the Hesston, Kansas combine assembly plant where Hans-Bernd Veltmaat, AGCO’s senior vice-president was discussing the plant’s US$40-million expansion, which included a new state-of-the-art paint system. “This paint centre is a major building block for AGCO,” Veltmaat said. “With […] Read more

VIDEO: Eight-wheel drive tractor “Big Roy” begins restoration at Versatile

VIDEO: Eight-wheel drive tractor “Big Roy” begins restoration at Versatile

Reading Time: < 1 minute As part of its 50th anniversary celebrations, Winnipeg-based Versatile brought its model 1080 prototype eight-wheel drive tractor, dubbed Big Roy, home for a makeover. Although it’s now officially owned by an agricultural museum, the tractor will play an as-yet unspecified role in Versatile’s celebrations through public appearances arranged by the brand this coming season. Age […] Read more


John Deere’s long-awaited four-track tractors were finally introduced to farmers in August.

John Deere lays down some new tracks

Machinery Guide: The four-track John Deere 9RX tractor makes its official debut

Reading Time: 3 minutes At a dealer convention way back in August of 2014, John Deere gave farm media a glimpse of what was then its pre-production prototype 9RX tractor, a 9R Series articulated model that rode on four tracks instead of tires. It made me ask, why break with standard practice? Why reveal a machine not yet ready […] Read more