Reading Time: 8 minutes So you get Country Guide. Probably you also subscribe to other publications too, on top of the ones that your commodity associations send you. Maybe you get freebie updates from your machinery and chem companies as well, plus all the e-newsletters from marketing analysts, bankers and accountants, not to mention everything you get from the […] Read more
Knowledge: The next agricultural ‘commodity’
It doesn’t take a genius to haul megs and megs of farm-based info off the ’net. But actually using that information to build a better business? It turns out you can get good at that too
How agricultural marketers are using your data
You farm better by studying the stacks of data you collect about your crops. Ag suppliers sell better by studying the stacks of data they collect about YOU
Reading Time: 7 minutes Using customer knowledge to outperform the competition has been a critical survival strategy for small-town businesses as they struggle to fend off competition from mega-retailers. Now, those mega-retailers are showing they can get to know their customers too. They can even get to know them better than the small shops. Don’t believe it? Then just […] Read more
A message from April Stewart, Country Guide's Associate Editor
